New Hires Reflect Strong Company Growth
WILTON, CT, May 1, 2012 – Direct response television buying leader Diray TV announced the addition of five professional staff members over the past 12 months at levels ranging from media assistant to senior account executive to director. “Our business has been on a roll and we have been fortunate to hire top talent to further strengthen our team,” said Diray Founder and President, Jim Balitsos.
Balitsos said the new staff members add depth to the firm’s bench on both the media buying and account management sides. The strategic hire of Matthew Greger, director, emerging technology, advances Diray’s already strong technology expertise, embodied in its proprietary B.A.R.S. Media Analyzer. Greger was responsible for developing B.A.R.S. when he worked as a consultant to Diray through his firm, The Business Helper, which developed customized technology solutions.
A recognized industry leader, Sheila Hamowy joins Diray as a senior account executive with 30 years experience gained at major corporations and entrepreneurial firms. Hamowy served as vice president/media director, direct response at Media Basics (acquired by Western International Media Corp.) and worked at Ogilvy & Mather Direct as an associate broadcast director. Prior to joining Diray TV Hamowy ran her own direct response consulting firm, Media City, which she started in 1998. Hamowy is accomplished in all phases of full service DR TV and, among other accolades, was named one of Response TV’s Top 25 Most Influential People in the DRTV industry.
On the account sales side, Keith Till joins Diray as account executive. Till is an 18-year industry veteran who brings a wealth of sales network and account management experience to the agency. Prior to joining Diray, Till was vice president of DR and paid programming at Reelz Channel where he managed long and short form revenue. Till also spent ten years as director of industry giants HGTV, DIY and HGHD Networks. In both jobs, Till managed multi-million dollar budgets and set records for increasing revenue on an ongoing basis.
Jeffrey Engborg joined Diray as media assistant and Kayne Prestigiacomo as assistant traffic coordinator. “We pride ourselves on hiring talented young people from the local community whenever we can,” said Balitsos. “Both Jeffrey and Kayne graduated from Wilton High School prior to attending college and we are pleased to have them on our team.”
Diray TV employs 22 people and its key senior leadership team members have been with the company for an average of 17 years.