Just as sports teams rely on their loyal fan base to ensure games are sold out, Direct Response Marketers rely on their consumers for retail sales. Lessons such as teamwork and leadership are learned through sports at a young age, but it’s easy to forget these fundamentals.
Here are a few tips marketers can learn from athletes to hit the next campaign out of the park:
1. Experience– Sporting events are more than just a game- they entail tailgating, spending time with friends and creating memories. Marketers should create experiences that engage viewers and build relationships.
2. Community – Athletes respect their fans and appreciate them. Creating a community of consumers with the same wants and needs is essential to building a loyal fan base for a specific product
3. Strategizing – While it is easy to assume every play on the field is a last minute decision, this simply is not true. Sports teams strategically plan out their plays by closely studying their upcoming opponent. DR Marketers need to keep up with trends and competing business in order to stay one step ahead.
Let’s face it, not many products match the excitement on the field of play, but by garnering insight from the sports “playbook” DRTV marketers are able to mold a successful campaign with a well thought-out strategy and execution. In order to succeed in direct marketing, like in sports, marketers understand that having a great product (or team) is only part of the equation.