They say things improve with age, and Diray Media is no exception. In 2018, we will be celebrating our 30th anniversary.
As you might imagine, many things about our industry have changed over the past three decades. As we move through our anniversary year, we think it’s an ideal chance to reflect on all we’ve accomplished.
From the beginning, Diray was intent on being a company that built meaningful, lasting relationships. That hasn’t changed. It’s one of the things we are most proud of, and also one of the many reasons we have such a strong track record of repeat customers and successful product placements.
Our goals were relatively simple when we came on to the scene in 1987: Deliver the best media campaign possible with high standards and higher ethics, and do it before the competition even thought about it. We’ve done that for three decades now, maintaining the same high standards and treating every client’s business as though it were our own.
Today, we still produce outstanding campaigns that drive product success. Our customers trust us to produce just the right media campaign, and we’re determined to deliver in a way that is as collaborative as it is approachable. What’s changed is that these days, we don’t just rely on television commercials alone to make a sale.
We’ve worked tirelessly to be dynamic and adapt to the changing landscape of this industry, which means we rely on a well-positioned, integrated media approach to make sure we reach customers wherever they may be. We think those are just a couple of the reasons Diray has gotten better with age.
No matter when you first knew of Diray – whether it was in our first year or our thirtieth – we look forward to you being with us for whatever comes next.
During our 30th anniversary year, Diray will feature blogs that look at where we’ve been, where we are, and where we think the industry is going. Next week, we’ll focus on the past, present, and future of media buying.