The Toy of the Year (TOTY) Awards recognize the top toys of the holiday season. This year, two Diray clients, Beverly Hills Teddybear and Zuru, have been nominated as finalists across three categories—Construction, Outdoor and Plush.
These awards are a special honor as the finalists are nominated from within the industry. The TOTY 2018 voting process includes input from not only consumers, but also members of the association, retailers, journalists, bloggers and academics. Voting closes Friday, January 5, 2018 and the winners will be announced during a celebration in New York on February 16.
TOTY supports The Toy Foundation, which helps bring joy and comfort to children in need through the experience of toys and play.
Diray congratulates Beverly Hills Teddybear, Zuru and all the finalists in this year’s competition.
Construction Toy of the Year Finalist:
Mayka Toy Block Tape by Zuru
Mayka Tape transforms virtually any surface into a base for construction toy bricks and figures. The flexible and cuttable surface has a toy block pattern compatible with major toy construction brands. The re-usable adhesive backing can stick almost anywhere so builders can build upside down, around corners and on curved surfaces for 3D creations!
MSRP: $6.99-$14.99 | 3+ | www.MaykaWorld.com
Outdoor Toy of the Year Finalist:
Bunch O Balloons Filler Soaker by Zuru
Bring Bunch O Balloons wherever the outdoor fun is at! The new Filler/Soaker can fill Bunch O Balloons or double as a water blaster that shoots over 30ft! There’s no need for a hose – just attach the balloons to the front nozzle, place the Filler/Soaker into a bucket or a pool and make hundreds of self-sealing water balloons in minutes!
MSRP: $14.99 | 3+ | www.bunchoballoons.com
Plush Toy of the Year Finalist:
Surprizamals by Beverly Hills Teddybear
Meet the Surprizamals™! These adorable little animals love to hide in Surprizaballs™, so you never know which pet you will get. Each ball contains one small plush animal. There are 12 assorted styles, including a mystery Surprizamal. Kids will love collecting them all!
MSRP: $4.99 | 3+ | www.surprizamalsworld.com
During our 30th anniversary year, Diray will feature blogs that look at where we have been, where we are, and where we think the industry is going.