When it comes to direct response marketing, most people envision a media strategy focused solely on infomercials placed on television stations with specific viewer demographics. While that is certainly an important piece, emerging media strategies are playing a bigger and bigger role.
One particular method that is gaining traction is the use of social media influencer campaigns. This strategy utilizes popular social media personalities to promote products to their followers. For example, hiring a popular YouTube star to market a product via a video or social media post can prove extremely effective, especially with younger audiences.
While influencer marketing is still a relatively new tactic, research indicates that it is quickly proving an invaluable component of a multi-faceted direct response marketing strategy.
According to Marketing Dive, 41 percent of marketers say they have seen more success in influencer campaigns than in more traditional advertising efforts. Further, brands earn an average of $7.65 EMV per $1 spent on influencer marketing, according to Influencer Marketing Hub.
Research from Bloglovin’ indicates that 63% of marketers increased influencer marketing budgets this year, although 36% spend less than $5,000 per campaign. Another 67% report influencer campaigns helped them reach targeted audiences. With such significant return on investment, the future for influencer campaigns is certainly bright.
At Diray, we have 30 years of experience in creating integrated media strategies. We know how to harness the power of social media influencer campaigns, together with traditional media outlets to maximize awareness and ROI for our clients.
For more information on how Diray can help you take advantage of social media influencer campaigns as part of an holistic direct response marketing strategy, contact us today.
During our 30th anniversary year, Diray will feature blogs that look at where we have been, where we are, and where we think the industry is going.