“The quality of TV time we buy is critical to the success of the products we market. DirayTV does an excellent job identifying our ideal customers and determining where we can best reach them … and when. That gives us exceptional value for our dollar.”
As an entrepreneur, you become so close to your product and need to find others that are just as passionate. From our first conversation with Diray Media, we knew we had found more than a media agency, but a partner. Their relationships and knowledge in all aspects of the DR industry made all the difference in our campaign.
Hampton Direct was fortunate enough to have Tricia and her team at Diray Media as its first media buyer. Helping us make our first campaign a mega hit was instrumental to being the major direct-response marketing company that we are today. Year after year, Diray Media has continued to help turn our campaigns into industry winners.
Diray has continually been able to deliver the right media and discover new outlets for our demo-sensitive campaign. Even when our consumer group is limited, Diray helps us succeed through insightful testing and marketplace exploration.
“DirayTV has continually been able to deliver the right media and discover new outlets for our demo-sensitive campaign. Even when our consumer group is limited, DirayTV helps us succeed through insightful testing and marketplace exploration.”
Working with the Diray team has been exceptionally easy. Their dedication to us and our brands has always been on point, patient and thorough in explaining execution ideas and initiating change. Timely delivery and execution upon promises is critical to business success and Diray most certainly does both. The team worked diligently across multiple time zones and never ceased in giving us undivided attention. I would recommend them highly.
We enjoy working with everyone at Diray. They represent their clients with a high degree of professionalism. Congratulations on 25 years of excellence!
As a consistent and reliable product provider to our ASOTV partners, a big concern during the testing process is that we may not get the best rates, or the placement or the same attention as our larger retail-focused marketing partners. However, no matter how few or how many ASOTV product campaigns we test per year, the Diray team has never let us down! They look at each product, category history, and navigate through every change in the media environment at any given time of the year to plan for each product’s potential growth and success.
The team at Diray do more than buy media. They have a wealth of knowledge, from years of experience, to manage your campaign. Their insight will allow you to avoid pitfalls early on which will save you time and money. Their ability to analyze the data makes them a strategic partner, not only when the campaign first launches but as the campaign rolls out.
“DirayTV has been a great “partner” to Treehouse Media since our inception in 1996. Always thorough and professional , they are a pleasure to work with and through the years we have enjoyed working with DirayTV on many of our customers successful DR Campaigns.”
Matt Edelman & Andy Donato
Diray Media manages our short-form campaign as if it was their own. Having a partner who understands just what we need from both a media and cost-efficiency standpoint is critical to our success. Year after year, Diray Media continues to meet our expectations and deliver results!
I have had the pleasure of working with Diray on dozens of campaigns over the past 10 years. They are all about strong relationships with their clients and with our media partners. When the media companies tell you that their first phone call on avails goes to Diray, that says it all.
“DirayTV is simply BEST IN CLASS! They truly care about making your campaign a success. From product test to launch and roll out, DirayTV’s fantastic team was there to guide us through each phase of our campaign. If you are considering launching a short form direct response commercial, DirayTV is the ONLY way to go!”
“The DirayTV team of media experts brings a level of knowledge to our projects that gives them the best chance of succeeding! When you are dealing with a constantly changing media environment, it's reassuring to know that you are working with individuals who you can trust to make all the right buys!”
John E. Miller
“Diray TV embodies the Direct Response model and serves as the standard by which traditional advertising is executed. Their dynamic team of skilled buyers works enthusiastically in a true partnership with the networks and their variety of products have enhanced the industry for years. Their fearless read of the marketplace and quick turnaround allows them to engage a variety of medium that serve their client base well.”
We have been working with Diray for the past ten years and have partnered with them for some of our biggest hits. They are a premier direct-response agency, with a winning combination of marketplace knowledge, experience and commitment to client success.
Over the years, the entire team at Diray have proven to be savvy and dedicated media professionals. We owe a great deal of our success to their insightful planning, execution and management of our media.
“Working with DirayTV is always a first-rate experience. In six years of doing business together, I’ve always found their media expertise and knowledge of the trade to benefit the performance and efficiency of both our companies. They are truly the leader in this space – we love working to create direct-response hits with Diray!”
“In my 25 plus years of working with DirayTV, I have continually been impressed with their honest business practices and strong ethical standards. Without hesitation, I have recommended them to our direct response clients who are looking for a media company and they have never failed to live up to my highest expectations. I have truly enjoyed our working relationship through the years and look forward to many more.”
“I have been working with Diray for the extent of my career in Direct Response and have found them to be a reliable, effective business partner. They are long standing players in the Direct Response world and have my full trust and respect as far as a partnership goes. They are a valued client.”
Diray is best in class when it comes to DRTV. Their breadth of knowledge and experience in the space has allowed us to successfully launch multiple direct to consumer and retail drive campaigns. They are expert at maximizing reach and efficiency.
Ann Marie Mullen
HandsOn has worked with Diray since 2005. We choose to work with them not only because of their expertise, but because they add exceptional value to our campaigns. They are partners in every sense of that word.
We have been doing business with the Diray for over 20 years! The entire media team is forward thinking and nimble. The strong savvy leadership at Diray has helped grow the company into the powerful agency it is today with a full service digital arm.
Diray has been Top Dog's go-to media company for almost 20 years. I have tested others, but none have withstood the challenge. As our partner they have always proven to spend our media budget wisely.
For over three decades Diray has delivered the ideal media platform for dozens of our home run hits! In good times and in bad, they’ve consistently delivered in a professional and friendly manner. Without fail, no matter what our client’s budgets have been, Diray has delivered the hits.
“DirayTV is more than our media agency - they are our partner. We have utilized DirayTV as an avenue to share confidential ideas; a resource as to current industry developments; and a trusted advisor on new product offerings for more than 20 years and they always add value.”
One of the many things I appreciate about Diray and the list is long is that they always spend their clients’ media dollars as if it was their own. They consistently look out for their clients’ best interest and offer sage, honest, unbiased advice to achieve the objectives of every campaign.