The Diray team crafted a targeted media list and outreach campaign to expose relevant audiences (both kids and moms) to this revolutionary product. Through TV, Diray was able to build strong product awareness for Bunch O Balloons, driving sales on TV and at stores. Backing up the TV awareness with a strong digital campaign was critical to the eventual success of the product. Digitally, the various tactics included search, display and video (YouTube) and in all aspects of the campaign the metrics prove it is a success.
Bunch O Balloons instantly became one of the hottest toy products in the summer of 2015.
Partnering with Diray was one of the key reasons that ZURU achieved success in the U.S. As ZURU continued to expand this product launch into an international rollout for Bunch O Balloons, Diray was the logical solution to run the digital media in Australia, South Africa and New Zealand. As Bunch O Balloons gets launched in more countries, Diray Media will continue being the digital partner of record.