Media Buyer – DRTV
Responsibilities for a Direct Response Buyer are comprised of the overall execution and management of our client’s DRTV media efforts. This encompasses all activities from the initial buy assessment, negotiations & ongoing buy management/campaign flight and final reporting/reconciliation. These functions will be overseen by the Media Director. Click here to apply now.
Media Buyer Essential Duties and Responsibilities include the following but not limited to:
- Responsible for negotiating and buying a list of broadcast and cable networks.
- Negotiate DRTV media schedules on behalf of Diray clients and monitor ongoing performance to determine necessary re-negotiations within flight to optimize performance.
- Maintain regular communication with sales reps for assigned media networks to remain current on prevailing DR pricing and inventory conditions, as well as relevant network-specific information. At minimum, rate information and programming should be updated weekly and all contact info verified & updated as necessary.
- Work in conjunction with the Account Executives and Business Development team on developing test plans and assisting in buy management of networks to meet client goals.
- Participate in developing media plans for potential new business.
- Reconcile vendor invoices and handle any discrepancies in order to complete necessary billing procedures in compliance with deadlines provided by Finance.
- Develop and issue weekly results reporting campaign performance versus goals and recommended buy management changes. Ensure that all media campaign goals are being achieved with set goals
- Track ROI and KPI’s for all media activity
The Ideal Media Buyer Candidate Would Possess:
- Must have a strong understanding of Nielsen
- Strategic financial mindset to calculate rates, usage, & budgets using Nielsen metrics
- Strong money manager skills, organized and economically savvy
- BA Degree or equivalent experience is required
- Minimum of 5 years of national direct response media buying experience.
- Strong computer skills
- Please note this position is on site only
Account Executive – DRTV
The Account Executive is responsible for the strategy and implementation of client marketing plans. This includes coordinating with the media buying and operations departments to ensure timely delivery of all projects. The Account Executive will touch all facets of the media process, from plan development to implementation, billing and ongoing results analysis. This role will also be responsible for related budgeting, expenditure-tracking and invoicing. The ideal candidate would possess excellent communication skills, with a direct response media background and the ability to handle the day to day tasks associated with the management of accounts. Click here to apply now.
Account Executive Essential Duties and Responsibilities include the following but not limited to:
- Complete ownership of media campaigns from strategy, ideation, creative development, implementation and results tracking
- Interact with clients as company representative
- Analyze and report on campaigns, identify trends and optimize campaign performance
- Generate research and analytics relevant to media topics
- Managing account billings, budgets and media projections. Track KPI’s and ROI for all marketing activity
- Interact with traffic, operations and buying group in compiling and producing weekly TV performance reports
- Ensure that all client deliverables are being met (timelines, goals, budgets, etc.)
The Ideal Account Executive Candidate Would Possess:
- 5+ years’ experience in direct response account management
- A record of outstanding work quality, productivity, problem solving, time management and collaborative teamwork.
- Excellent verbal and written communication, organizational, interpersonal, and analytical skills
- Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
- Ability to manage up and down throughout the organization
- Must have strong understanding of Nielsen data
- Analytical and logical thinker, comfortable with financial analysis. Ability to drive measureable results.
- Experience in the short form DRTV media marketplace and how TV exposure correlates to retail sales
- Direct client contact experience and the ability to formulate trusting relationships
- Dynamic presentation skills
- Experience in planning, negotiating and the placement of national media, a plus.
- Strong computer skills
- BA Degree or equivalent experience is required
- Please note this position is on site only
Digital Account Executive
Diray Media is looking for a talented individual with experience in programmatic advertising, ad tech or digital media. This role will work closely with clients and the digital team to oversee the execution and optimization of programmatic advertising campaigns across desktop, mobile, social and television platforms, as well as provide critical day-to-day support and service and find opportunities to create additional value for our clients. As a key member of our team, the Digital Account Executive will regularly work with all divisions including sales, business development and operations. Candidates must be comfortable taking risks and have an entrepreneurial spirit that will allow them to be successful in a dynamic, fast paced environment. Applicants must also exhibit effective project management skills; keep account team abreast of timelines and deadlines. Click here to apply now.
Digital Account Executive Essential Duties and Responsibilities include the following but not limited to:
- Manage and support accounts to communicate campaign details, assist in responding to RFPs, and discuss additional revenue opportunities
- Own campaign performance and pacing; explore/implement opportunities for optimization
- Basic understanding of programmatic media technologies, including:
- DSPs
- DMP
- 3rd party data
- Ad servers
- Ad exchanges
- Data analysis in Excel, including Pivot Tables & basic statistics
- Work with the team to enhance the capabilities of our platform
- Assist Sales team in developing and executing marketing campaigns and materials
The Ideal Digital Account Executive Candidate Would Possess:
- Proactive, self-starter, capable of setting goals and reporting progress
- Basic understanding of programmatic advertising and/or digital media
- Analytical thinker; ability to solve problems using data and marketing performance
- Desire to work in a fast-paced environment
- Ability to provide world-class, professional client service and support
- Experience with real-time bidding and Audience Data a plus
- High degree of creativity, self-motivation, and drive
- 5-7 years of experience in programmatic advertising, digital media or ad tech
- Experience working with Microsoft Office Suite
- Excellent verbal and written communication, organizational, interpersonal, and analytical skills
- Perform ad hoc account management tasks as assigned
- Bachelor’s degree in a related field
- Please note this position is on site only
Traffic Coordinator/Data Analyst
Diray Media is seeking a talented Traffic Coordinator to join our success-driven team. The Traffic Coordinator gets things done. The ideal candidate for this position will enjoy working in a fast paced, extremely detail oriented, deadline-driven environment. Their job is to stay on top of all of the pieces that make up a campaign, ensuring accurate input, management and staying on schedule, supporting both media buyers and client account executives. In this role, you will have daily interaction with various internal departments, external customers, vendors and TV networks. Must have meticulous attention to detail and work well under high-stress, tight deadlines and be able to handle a high volume of workload. Ability to prioritize, proactively communicate, learn, contribute and problem solve is a must. Click here to apply now.
Traffic Coordinator Essential Duties and Responsibilities include the following but not limited to:
- Build strong cross-channel knowledge and develop vendor relationships by being the main point-of-contact
- Setup campaign from strategy to offer to ordering commercial spots
- Assist in gathering data and publishing performance reports
- Validate all data; commercial spot data and vendor results data
- Obtain and input traffic instructions as well as manage and send out all traffic revisions in a timely manner
- Order commercial spots and ensure delivery to all networks
- Communicate with networks to ensure all orders, commercials and instructions have been received
- Manage and process all traffic revisions and cancellations in a timely manner
- Communicate with Buyers, Sales, Accounting and Reporting departments to ensure smooth operations and alert appropriate teams when issues or discrepancies arise
The Ideal Traffic Coordinator Would Possess:
- 5+ years traffic experience
- Experience with quality control and analytics in advertising/media industry
- Experience with traffic and billing systems
- Experience with Nielsen and SIGMA preferred
- Advanced knowledge of Microsoft Office programs, specifically Outlook, Excel
- Knowledge and experience with FileMaker Pro a plus
- Meticulous attention to detail and high level of accuracy
- Must be proactive! Think 5 steps ahead, take initiative, use common sense and follow through
- Extremely strong analytical and problem-solving skills
- Strong organizational and project management skills
- Ability to work both independently and as part of a team on multiple projects
- Excellent written and oral communication, as well as research and documentation skills
- Ability to multi-task and prioritize with a sense of urgency
- Must be flexible with the ability to meet deadlines in a fast-paced environment
- Must be adaptable, able to change direction quickly
- Positive attitude, friendly demeanor and team player
- Flexibility to work in a rapidly changing environment
- BA Degree or equivalent experience is required
- Experience in Direct Response a plus
- Please note this position is on site only
Traffic coordinator jobs demand organization, attention to detail, adaptability, and sometimes a diplomatic touch.
