DirayTV, one of the nation’s leading direct response media buying companies, has relocated to expanded headquarters in Wilton, CT. Its bright, inviting and spacious office is located at 372 Danbury Road, about one hour from midtown Manhattan. Widely-recognized as the best short-form DRTV agency in the industry, DirayTV manages campaigns in virtually every category from toys, fitness, electronics and housewares to automotive, exercise, beauty/healthcare and more.
Established in 1987, the company has steadily grown as it has helped marketers grow their business with high-visibility, cost-effective ad campaigns. Many brands that DirayTV has been associated with are now household names, including Snuggie, Topsy Turvy, Vidalia Onion Chopper, Betty Crocker, Twin Draft Guard and Spin Directs Air Hogs RC line. Founder Jim Balitsos says “our new space is bright, welcoming and better than ever — just like the professionals who work here that marketers have come to rely on for over 25 years. It’s fully up to date with today’s most advanced technology support, and full of the unique personal style our team brings to work every day for our clients.”