With the upfront season in full swing, Diray TV was in attendance at the Discovery event in New York City on April 4th. As usual, the upfront was bursting with great energy and excitement. Discovery captivated the audience with a host of extraordinary new programming and hit returning favorites.
During the 2012 upfronts, many networks discussed the emerging trend of the “second screen.” This year, Discovery Communications brought the second screen to life by creating an app for media buyers and advertisers to utilize throughout the presentation.
The ad sales app, which was available on all devices, provided details and facts regarding Discovery’s programs and networks, as well as tools to incorporate personal notes and “favorite” shows. The app followed along with each piece of network content as it was presented and will be updated throughout the year with confidential information for buyers and clients.
We’ve discussed this phenomenon in previous blogs- Cutting the Cord- Zero TV Households on the Rise and One Byte at a Time-TV Buyers Adapt to Digital Advertising. It gives networks a new way to deliver content and advertisers an additional way to reach consumers. It’s clear the second screen is here to stay.