When it comes to direct response campaigns, Dynamic Creative Optimization (DCO) takes digital ad technology to the next level of personalization and engagement, providing a cutting-edge approach to drive ROI.
At a high level, DCO uses personalized ad displays based on data gathered about the person. This type of creative campaign utilizes different versions of the same dynamic ads and then positions them to grab the attention of particular segments of a campaign’s target market.
One of the most common ways DCO is used is through product retargeting ads. These ads display dynamic content based on an individual’s browsing history. You have likely encountered DCO if you have seen digital ads that include products you have previously viewed or items you have added to a shopping cart.
Because DCO is so highly personalized and relevant, it typically outperforms static display ads by a significant margin. In a study conducted for Health and Beauty, dynamic creative showed 2.5x better Click Through Cost Per Acquisition (CTCPA) and an 8% increase in Click Through Rate (CTR) over static creative.
At Diray, we utilize best practices in DCO, including prospecting and retargeting, to develop effective buyer personas and deliver the most engaging creatives to those individuals. We ensure your brand stays top-of-mind with customers who show interest and remain in front of prospects after they leave your website but have yet to convert.
By utilizing tracking pixels,we can understand the customer journey and determine at what point there was a “conversion” or “abandon”—and then modify our approach to drive the most ROI for your product.
For more information on how Diray can maximize DCO for you, contact us today.
During our 30th anniversary year, Diray will feature blogs that look at where we have been, where we are, and where we think the industry is going.