Another Olympic season has come and gone and so have the sky high advertising rates from those hectic two weeks. For DRTV ad buyers, every Olympics is a learning experience and this year was no exception, so what lessons were learned in 2012? Of the more than $1 billion in ad sales for this summer’s↓ Read the rest of this entry…
Election 2012: For DRTV Marketers, its Politics as Usual
DRTV marketers will have little time to recover following the Summer Olympics. Increased political ad spending in 2012 will cause problems nationally and in local markets, clogging up inventory and creating all sorts of mayhem. TV ad buys are typically the largest source of expenditure in presidential campaigns and 2012 is set to be the↓ Read the rest of this entry…
Summer Olympics Challenge DRTV Advertising
With the 2012 Summer Olympics starting a little more than a month into the summer TV schedule, its clear this season brings more than the usual break marked by reruns and reality shows. This summer introduces new shifts and challenges for DRTV advertising and marketers, but with experience and proper attention to detail, new opportunities↓ Read the rest of this entry…
Looking Back at the Second Quarter
Second quarter is a critical period for DRTV and direct response marketers. Product and creative/offer testing in springtime is crucial in determining inventory order quantity, direct response TV advertising budgets and retail placement in the back half of the year. Seasonality also comes into play for advertisers with products in the horticultural category or anything↓ Read the rest of this entry…
The (exaggerated) Death of the TV Advertisement
On my drive into the office I was listening to the audio CD from July’s Success Magazine and I heard it again, “Marketing and advertising practices in such things as broadcast and radio are quickly becoming a thing of the past.” It’s true that traditional TV advertising is in a decline thanks to TiVo and the↓ Read the rest of this entry…
Thank You for Celebrating 25 Years with DirayTV!
We want to thank all of our customers and partners who came out to celebrate and let loose with us at our 25th anniversary party! It was a beautiful night on the rooftop of the Gansevoort Hotel and the views of the Hudson and New York City were the perfect backdrop. The dance floor was↓ Read the rest of this entry…
Is Social TV Right for DRTV?
Social engagement, social TV, second screen, digital component, social media marketing—these are some of the buzzwords being heard around the TV industry right now. The second screen experience represents the series of devices viewers use around traditional television. Recent broadcast and cable upfronts are indicating a push towards this digital component. We’ve been “social” about↓ Read the rest of this entry…
Why May Matters
Warm weather and sunny skies in May can lead to cloudy conditions for many advertisers. For local, network and cable TV, the month of May is huge in many ways. The largest of Nielsen’s four ‘sweeps’ months (which also include November, February and July), this period is instrumental in planning advertising and scheduling decisions. May↓ Read the rest of this entry…
New Diray Campaign Celebrates 25 Years of Client Success
Agency Built on “Buying Media That Sells” WILTON, CT, May 1, 2012 – As a leading direct response (DR) media agency, Diray TV has helped DR brands succeed through smart, focused media planning and buying since the firm started in 1987. Now, the Wilton, CT-based company is celebrating 25 years of client success and partnership↓ Read the rest of this entry…
Diray TV Adds Five Professional Staff Members
New Hires Reflect Strong Company Growth WILTON, CT, May 1, 2012 – Direct response television buying leader Diray TV announced the addition of five professional staff members over the past 12 months at levels ranging from media assistant to senior account executive to director. “Our business has been on a roll and we have been↓ Read the rest of this entry…
