While many marketers struggle connecting traditional direct response campaigns with Amazon selling strategies, Diray proves how TV can significantly boost sales on the #1 e-commerce platform when the two approaches are planned and optimized concurrently.
In May 2018, Diray launched Hearing Assist’s TV campaign across national networks. After 3 months of optimizing the TV buys, Diray took over management of Hearing Assist’s newly established Amazon listing. As TV spend increased and created considerable brand awareness in the market, visits to the Amazon page started to climb.
With the additional traffic to the Amazon page, now was the time to optimize the customer experience with enhanced branding and informational content, product reviews, and consistently stocked inventory. Hearing Assist engaged in Diray’s full-service Amazon Enterprise Solution, which includes marketplace optimization, logistic support and Amazon Advertising campaigns to ensure the best chance at success.
The result of our integrated campaign was increased revenue through 2018 and beyond. Diray’s approach to TV generated significant top-funnel awareness and their Amazon expertise maximized bottom-funnel conversion.