When Allstar came to Diray with the innovative product called Wonder Wallet, and their main focus was to sell only to the female demographic. However, once the product was tested on several unisex networks (INSP, Chiller, WGN, etc.), it appeared there was multi-demographic appeal. Using this insight, Allstar created not only a female- and male-targeted spot to run on media with similar demographic audiences, but a unisex spot that could be run across networks with audiences of split demographics. The frequency and strength of the media, airing on core and high-profile cables, contributed to the success of this campaign.