Think you know direct response TV?
From 2008 – 2014, the direct response industry spent more than $30 billion in short-form dollars on TV. Why? Because it’s the most effective way to launch campaigns, showcase products, and reach a mass audience—all with less risk and a lower budget. This report will help you to learn how to get the best return for your marketing dollars.
Highlights From the Report
Traditional advertising can cost millions before its success can be measured. DRTV gives accountable metrics early on.tweet this
Direct response campaigns MUST be integrated with TV and digital to work together and reach every customer.tweet this
Marketers can no longer rely on CPO alone to calculate Return On Investment (ROI).tweet this
Today’s direct response is adaptable, effective, and affordable… if well managed.tweet this