Our Work

Proof, published.

Selected work · Media in. Business impact out.

Case Studies

Success stories with lasting results.

P&G / ZevoFrom launch-stage brand to national retail scale
IMPACT Launch
Top 5
Pest-control brand within three years

Zero to National.

Diray helped incubate Zevo from launch through national expansion, strategically targeting competitive share and building awareness as distribution grew. The brand expanded across Walmart, Target, Home Depot, Lowe’s, Kroger and Meijer, ultimately becoming a Top 5 pest-control brand within three years.

Church & Dwight / FlawlessTurning one hero product into a category-defining beauty portfolio
IMPACT Shelf
4 years
From launch to acquisition

Single SKU to Acquisition.

Diray helped build the media and retail growth engine behind Flawless, scaling the brand from a single SKU into a broader beauty portfolio. TV and retail media drove mass awareness and customer demand, contributing to the brand’s acquisition by Church & Dwight within four years of launch.

SenokotRebuilding the plan to make every media dollar work harder
IMPACT Efficiency

More Media. Same Money.

5x
More spot frequency at the same budget

After Senokot’s sales had plateaued, Diray audited the existing strategy and rebuilt the daypart and network mix around performance. The new approach delivered 5X the spot frequency at equivalent budgets and drove a 15% sales increase just two weeks after launch, followed by a 12% overall sales lift.

RazorA Total Video strategy built to capture kids and parents
IMPACT Surge
+59%
Revenue growth from one unified cross-screen plan

Turning Reach Into Revenue.

Diray expanded Razor’s reach through a strategic mix of TV, CTV and YouTube, increasing impressions while maintaining efficient media costs. The campaign drove a 59% increase in revenue, with CTV helping impressions surge 85%.

Copper FitTurning strategic media moments into measurable retail growth
IMPACT Market

Built to Win the Category.

+29%
Retail sales after Q3 event placements

Diray built a strategic media plan designed to keep Copper Fit competitive in a crowded category. High-impact Q3 event placements, sustained reach and targeted messaging helped drive a 29% increase in retail sales while strengthening Copper Fit’s position in the market.

Blue Cross Blue ShieldUsing media to reach the right members when decisions mattered most
IMPACT Demand
3x
Call volume at a lower cost

Turning Awareness Into Action.

Diray developed a targeted media strategy designed to reach high-value audiences during critical decision windows. By aligning audience, geography and media placement around measurable response, the campaign transformed broad awareness into meaningful consumer action.

Your brand, scored

These started as a plan on a Monday. So does yours.

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Clients

In their own words.

Diray Media is simply BEST IN CLASS! They truly care about making your campaign a success. From product test to launch and roll out, Diray Media’s fantastic team was there to guide us through each phase of our campaign!
Phil SwiftPresident, Swift Response
When it comes to media Diray is best in class! Their breadth of knowledge and experience in the space has allowed us to successfully launch multiple direct to consumer and retail drive campaigns. They are expert at maximizing reach and efficiency.
Anne Marie MullenVice President of Marketing, ideavillage Products Corp, Copper Fit
I’ve been working with Diray Media for decades. During that time, they have consistently launched new brands and exceeded every goal we set. We work with them not only because of their expertise & professionalism, but because they are partners in every sense of the word.
Andy KubaniCEO, ideavillage Products Corp, Church & Dwight Flawless
If you’re seeking advertising success, Diray delivers! Our TV campaign last year was my company’s first foray back into TV advertising in the past 10 years. With Diray as our partner, success was achieved without ever having to feel lost or out of control. Whether you are an experienced marketer looking for a top tier media agency partner, or a first timer looking for stewardship and education, I highly recommend you consider partnering with Diray!
Ali KermaniVP Marketing, Razor USA
From the very beginning of our partnership, Diray Media has shown a deep understanding of our needs and goals and has worked tirelessly to develop and execute effective media strategies that have helped us reach and engage our target audience. They have consistently gone above and beyond to ensure that our campaigns are successful and have provided valuable insights and recommendations that have contributed to our growth and success!
Melody FriedaSenior Director of Digital Marketing, DermTech

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