Toy Fair

Helping Toy Brands Win

Performance-driven Total Video strategies built to support toy brands at every stage of growth—from building awareness to driving retail performance and sustaining long-term momentum. Backed by 40+ years of toy category experience, Diray Media develops TV-led strategies across linear, streaming, and digital video to reach the right audiences at key buying moments.

What You’ll Receive

A complimentary TV Media Plan designed to give you clarity, confidence, and a competitive edge—whether you’re launching something new or scaling what already works.

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Competitive Insights &
Analysis

Gain a comprehensive view of your market landscape, with actionable insights to position your brand ahead of the competition.

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Targeted Audience Demographic Data

Pinpoint the households, parents, and gift buyers that matter most, using data-backed targeting aligned to your ideal customer.

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Total Video Media Plan

A tailored TV-first strategy built around your goals, including recommended networks, estimated impressions, CPM benchmarks, and smart allocation across linear and streaming to maximize performance.

Claim Your Complimentary
Media Plan

Limited to the First 10 Toy Fair Submissions

    Brand Experience

    With deep experience in the toy category, we create TV strategies tailored to your KPIs, retail goals, and long-term growth. From high-impact seasonal moments to always-on bestsellers, we help toy brands cut through the noise everywhere consumers shop and watch.

    About Us

    Built on Real Toy Industry Experience

    Diray Media has spent decades helping toy brands launch, grow, and sustain momentum on TV. Our approach blends audience insight, performance-driven planning, and deep category knowledge to build media strategies that work across retail cycles and buying seasons...

    The Proof Is In The Numbers -

    National Toy Campaigns

    300+

    TOTY Nominees

    30

    Spots Aired

    1MM+

    Case Studies

    Seamless Campaigns that Drive Impact Across Every Screen

    Maximizing Impact with Total Video Strategy With DermTech, Zevo & Razor

    Emerging Brands and Market Challengers

    Breaking Through the Noise: Zevo, Tidl, Pooph

    Ready to Get Started?

    Unlock Your Complimentary Total Video Media Plan!