Football season is back, and with it, millions of viewers are glued to their screens—breaking records left and right. Kicking off the 2024 NFL season in style, the Kansas City Chiefs took on the Baltimore Ravens in a showdown that pulled in a staggering 29.2 million viewers. That’s right, the most-watched NFL Kickoff Game ever on NBC! But that was just the start. Across the entire opening weekend, NFL games averaged a jaw-dropping 21 million viewers, up 12% from last year.
Football fans are showing up big time—whether it’s the game between the Detroit Lions and the Los Angeles Rams drawing 22.7 million viewers (3% more than last season’s opener) or Sunday’s CBS and FOX matchups bringing in 18.4 million fans, the highest Sunday numbers since 2016. It’s clear: football isn’t just a sport, it’s a full-blown experience that brings people together every week, from kickoff to the final whistle.
And let’s be honest, this year there’s a little extra excitement off the field too. With Taylor Swift in the mix, even more eyes are on the games. Swifties, NFL fans, and everyone in between are tuning in, and it’s made football the hottest thing on TV. Now, you’ve got everything from touchdown highlights to viral moments happening both in the stadiums and in the stands—this season has something for everyone.
But it’s not just TV screens that are lighting up. In our ever-connected world, fans are consuming football content everywhere—whether they’re streaming on their phones, catching up on highlights, or chatting about the big game on social media. TV may be the classic go-to for football, but streaming platforms are equally crucial in keeping viewers engaged. That means for advertisers, football is an even bigger win. You’ve got a captive audience, and they’re watching on multiple screens, ready to engage.
At Diray Media, we get it—football season is your ticket to an audience of millions, and we’ve got the perfect game plan to help you win big. Our Sports Package is built specifically for sports fanatics. We take the wide-reaching power of linear TV and combine it with the laser-focused precision of digital platforms to make sure your brand hits the right audience. Whether fans are cheering from their couches or streaming on the go, we’ve got you covered.
Here’s the kicker (pun intended): We partner with the most popular sports channels to lock in the best rates, so your brand gets prime placement without breaking the bank. And by integrating streaming platforms into the mix, we ensure your ads are everywhere your audience is—whether they’re shouting at the TV during Sunday’s game or scrolling through highlights on Monday morning.
So, why does this matter? Because football season is the time when fans are locked in, fully engaged, and ready to interact with what’s in front of them. And with Diray Media’s winning strategy, we’ll help make sure it’s your brand they’re seeing, whether on the big screen or the small one.
Let’s make your brand the MVP this football season. Get in the game, and let’s score some big wins together!