Mother’s Day isn’t just a sentimental holiday—it’s a marketing moment. One of the biggest of the year, in fact. In 2024, shoppers shelled out a record-breaking $35.7 billion to celebrate the moms, stepmoms, grandmas, aunts, and other mother figures in their lives (National Retail Federation). And those dollars weren’t just spent on flowers and chocolates.
We’re talking personalized gifts, skincare sets, cookware, experiences, subscriptions—and everything in between.
So here’s the real question: Will they think of your brand when they’re buying for Mom?
The Power of TV for Emotional Holidays
When it comes to building emotional connection, few platforms can compete with TV. Sight, sound, motion, and storytelling all come together to spark inspiration—and action. People watch TV with more attention and intention than they scroll a social feed, and in those moments, your brand has the opportunity to mean something.
Mother’s Day is all about sentiment—and TV brings that emotion to life. Think about it: a heartfelt ad showing a daughter surprising her mom with a gift she’s been eyeing for months? That hits differently than a static banner ad.
At Diray Media, we tap into these emotional moments to help brands drive performance where it counts: awareness, interest, and conversions.
The Power of TV for Emotional Holidays
When it comes to building emotional connection, few platforms can compete with TV. Sight, sound, motion, and storytelling all come together to spark inspiration—and action. People watch TV with more attention and intention than they scroll a social feed, and in those moments, your brand has the opportunity to mean something.
Mother’s Day is all about sentiment—and TV brings that emotion to life. Think about it: a heartfelt ad showing a daughter surprising her mom with a gift she’s been eyeing for months? That hits differently than a static banner ad.
At Diray Media, we tap into these emotional moments to help brands drive performance where it counts: awareness, interest, and conversions.
Your Audience Is Watching
TV isn’t just for awareness anymore. It’s evolved—and your marketing strategy should too.
Whether it’s:
Linear TV with massive reach during seasonal programming (think: Mother’s Day specials, feel-good movies, home makeover shows
Connected TV (CTV) that allows you to target household decision-makers with precision
Or a mix of both, carefully planned by our media strategists
TV lets you show up exactly where your audience is—and in a way that resonates.
We know who’s shopping and when. According to research, most consumers start browsing for Mother’s Day gifts in late April and make their final purchases in early May. That’s a small but powerful window. We can help you get in front of gift-givers right when it counts—whether they’re planning ahead or shopping last-minute.
TV Drives Real Results
Spoiler alert: TV doesn’t just make people feel something. It makes them do something.
With shoppable QR codes, TV-to-mobile campaigns, and omnichannel attribution, we make it easy to:
Track conversions
Retarget engaged viewers
Guide shoppers from awareness to checkout
That means your TV campaign doesn’t just entertain—it performs.
How We Help Brands Win Mother’s Day
At Diray Media, we specialize in total video strategy. That means we know how to make TV work for your goals—whether you’re a household name or just trying to get your product in front of the right eyes.
Here’s what we bring to the table:
Custom media strategies tailored to your audience
Expert planning across national + local markets
Real-time performance analysis to optimize as you go
A partner who knows how to move fast when timing matters (hi, Mother’s Day)
Why Brands Choose Diray
Because we get results and we get it done with heart. Our team is built for speed, strategy, and scale. We’ve helped launch and grow brands across beauty, wellness, home, gifting, and more—and we love nothing more than seeing your product pop up on-screen during a major shopping moment.
Want to Get Your Brand on TV This Mother’s Day?
Let’s make Mom proud—and make your brand shine.
Whether you want to tap into national campaigns or locally targeted media, we’ll craft a plan that works for your budget, goals, and timeline.
Click here to start your complimentary total video media plan.
Let’s make your Mother’s Day campaign one to remember.