TV > Doomscrolling!
What’s Gen Z’s favorite way to unwind? Spoiler: it’s not endlessly scrolling through social media. A whopping 80% of viewers would rather tune into a good show or movie than scroll their feed — and we don’t blame them.
Today’s viewers are choosing comfort over clout. Forget chasing trends — 82% of Gen Z proudly stand by their “guilty pleasure” shows, and 55% say they’d pay $100 just to rewatch a favorite series for the first time. That’s not just brand loyalty — that’s emotional investment.
But while viewers are emotionally all-in, their wallets are another story. With streaming costs climbing, 56% are keeping a close eye on their subscriptions, and 76% of Gen Z have already canceled (or would cancel) a service following a price hike. That’s where free, ad-supported platforms (FASTs) come in — and they’re only gaining traction. In fact, 81% of consumers agree: watching ads is a fair trade-off for free content.
What does this mean for advertisers? A golden opportunity. Viewers are open to ads — especially ones that feel relevant and resonate with their interests.
At Diray Media, we help brands tap into this mindset with total video strategies that reach audiences wherever they’re watching — from their comfort shows to their favorite FAST channels. Because in a world where attention is everything, we make sure your brand earns it.
Ready to be where your audience actually wants to be? Let’s talk.