When it comes to marketing spend, many brands hesitate to take the leap into TV. It feels big, it feels risky, and it feels like a commitment that only “the giants” can afford.
But here’s the truth: some of the biggest success stories start with cautious tests.
Why Testing Matters
Testing TV isn’t about blowing your budget on a splashy campaign. It’s about starting smart, learning fast, and scaling what works. Just like digital, TV offers performance metrics that give you real visibility into what’s working and where to optimize.
We’ve seen brands dip their toe into TV with a modest test budget, and walk away with results that completely shifted their growth trajectory.
From Small Steps to Big Wins
- A direct-to-consumer brand started with a lean test on independent networks. Within weeks, they saw an uptick in branded search and site traffic that proved TV’s impact. Today, they’ve grown into a household name.
- Another client tested with TV spots around key live events. The test budget was a fraction of their digital spend, but it drove one of their highest ROAS campaigns of the year.
- Even cautious seasonal tests, like during back-to-school or holiday, have opened doors for brands to reach entirely new audiences they couldn’t tap digitally alone.
What do these brands have in common? They were willing to test.
The Inspiration to Leap
The idea isn’t to go “all in” on day one. It’s to prove, measure, and grow. Testing TV gives you the confidence and the data to scale in ways that feel sustainable, not scary.
At Diray Media, we specialize in guiding brands through that first leap, ensuring every test is intentional, measurable, and primed for success. Talk to us today, and we’ll start building a plan that makes testing TV both smart and scalable.
The Takeaway
The brands that grow are the ones willing to test. If TV has been on your “someday” list, maybe today is the day to start small — and see how far it can take you!