In the crowded pet care market, Pooph faced a significant challenge: how to position itself as the holy grail for immediate pet odor removal and stand out among well-known brands. The competition was fierce, with consumer loyalty rooted in existing products. Pooph needed to build trust and credibility while growing its presence in a cluttered space. The goal was clear: create awareness, drive traffic from new customers, and increase sales. However, this would require a full-funnel approach to move from launching the brand to becoming a household name.
In partnership with Diray Media, Pooph successfully launched an expanded product line, introducing three key products that continue to capture consumer attention across the pet care market.
In just three short years, this new-to-market product launch quickly rose to the top of Amazon searches in its category. Pooph’s brand search volume now surpasses even that of general pet odor sprays, securing its place as a go-to choice for pet owners.
Through Diray Media’s full-funnel strategy, Pooph successfully navigated the crowded pet care market, building brand awareness, driving sales, and expanding its product lineup. Our combination of strategic media placements, digital integration, and product expansion support positioned Pooph as a trusted solution for pet odor removal, helping it grow into a recognizable name in the industry. As Pooph continues to expand, Diray Media remains a trusted partner, committed to driving ongoing success.
