In a world dominated by online shopping, driving consumers to brick-and-mortar stores is a challenge, especially for brands like Razor, TIDL, Senokot, and Zevo. With intense competition and consumer attention divided, simply building awareness wasn’t enough. These brands needed an approach that would convert interest into action—specifically, foot traffic into key retailers like Walmart and other major stores. Diray Media was tasked with developing a strategy that would make their products stand out, and drive consumers from their screens to store aisles.
Our strategic efforts helped these market challengers not only enter but thrive in their respective categories:
Diray Media’s approach is uniquely designed to not only increase visibility but to drive consumers directly to the point of sale. Our use of digital geotargeting for brands like Iflo ensures that ads reach consumers at the most opportune moments, creating a direct link between online engagement and in-store purchases. By blending traditional TV advertising with precise digital strategies, we help brands like Razor and TIDL turn awareness into action, ensuring they don’t just compete—they dominate at the retail level.
Our proven methods go beyond mere impressions; they create a tangible impact on foot traffic and retail sales. Through innovative geotargeting, hyper-localized campaigns, and real-time optimization, we empower our clients to achieve sustainable growth in the competitive retail landscape.
