Prime-Time Power Play: Flex Seal & Copper Fit

Leveraging High-Impact Events to Drive Unmatched Audience Engagement and Sales

Icon representing major prime-time networks including CNBC, Hulu, CBS, USA, Food Network, HGTV, ESPN, and CNN

Challenge

In a competitive landscape, standing out during prime-time events like NFL games, Shark Week, and the Olympics is no small task. With millions of viewers tuned in to these high-impact broadcasts, brands like Flex Seal, Copper Fit, and Pooph faced the challenge of not just capturing attention but turning it into meaningful consumer action. Traditional advertising often falls short, missing the key moments when audiences are most engaged. The goal? Harness the power of prime-time and live events to create lasting connections with consumers that drive real sales and measurable growth.

Solution

Diray Media leveraged its deep industry relationships to secure high-impact advertising slots during the most-watched live sports and event programming. Our strategy focused on reaching viewers when their attention was at its peak, using sports and prime-time events as the key to unlocking brand growth and driving consumer action:

Cost-Effective Prime-Time Placements

Leveraging our strong partnerships with major networks, we secured ad slots for Flex Seal during key events like NFL games, MLB broadcasts, Discovery’s Shark Week, and Olympic sponsorships, all at a fraction of the usual cost. This allowed us to boost brand visibility without sacrificing return on investment, turning high-impact events into sales-driving moments.

Quick-Response Capability

For Copper Fit, we seized last-minute opportunities to place ads in high-stakes events such as Pre-Season NFL, live college football, and even high-profile moments like the Presidential Debates. Our agility ensured the brand was always in front of the largest, most engaged audiences, right when it mattered most.

Peak Viewership Targeting

We timed our ads for Flex Seal and Copper Fit to air during peak moments of Monday Night Football, live news broadcasts, and major political debates. By aligning ad placements with key moments when attention was highest, we kept these brands top-of-mind for millions of viewers across the country.

Optimized Multi-Channel Integration

Beyond traditional TV, we extended the reach for Flex Seal by incorporating their ads across digital platforms and popular podcasts like The Howard Stern Show. This seamless integration ensured that consumers experienced the brand across multiple touchpoints, amplifying engagement even beyond sports and news environments.
Group of people gathered around a TV, watching a football game together

Conclusion

Diray Media’s ability to secure prime-time sports and live event placements at a fraction of the cost, combined with our quick-response capabilities, sets us apart in the media landscape. By placing brands like Flex Seal and Copper Fit at the forefront of the biggest moments in sports and entertainment, we don’t just drive awareness—we drive tangible sales and market leadership. Our approach transforms high-impact viewership into measurable growth, ensuring our clients capture the attention they need to rise above the competition.