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Careers

Wanted: Crazy-smart, hard-working team members who bring a fresh perspective and care about getting client results.

Working at Diray!

Diray Media is a full-service media buying agency in business for over 35 years, with a large in-house media buying team that spans linear TV, Connected TV, Digital, Video, Social, Search, Print, Radio and Out of Home. Diray leads the industry with the ability to maximize ROAS (Return On Ad Spend) which drive sales at an incredibly low cost-per-lead.

We offer a fun hybrid working environment, with two days in the office (located in Wilton, CT) and three days working from wherever you want! The role also includes a highly competitive salary, with 100% of employee healthcare paid by Diray.

Scroll down to see our openings for a New Business / Marketing Lead, Account Executive, & Digital Media Strategist. If these roles don't suit you, feel free to submit a general application.

New Business and Marketing Lead

Reporting to the CMO, the New Business and Marketing Lead will own outreach for lead generation and marketing efforts to reach agency growth goals and drive overall agency visibility. This person will orchestrate all of Diray’s marketing efforts and new business responses, working closely with client services, media, and strategy teams.

Responsibilities:

Increase client base and overall sales
Creating external marketing strategies and materials to promote Diray’s services to new and existing clients
Successfully deliver leads targets as well as strategic KPI's set by business
Collaborate with client services and strategy teams to identify and implement innovative go-to-market strategies
Identify and qualify opportunities with quick turnaround
Help to retain and grow relationships with existing client base

Qualifications:

Linear and Digital Marketing: 5+ years (Required)
Business Development: 5+ years (Required)
Agency experience
A strong understanding of both linear and digital media ad sales
Proven experience generating new business as well as maintaining client relationships
Sales software management experience is beneficial (ie Salesforce, Pardot, Winmo)
Strong presentation skills
Adept at both creating new sales materials (presentations, briefs, marketing emails, etc) as well as adapting existing sales materials
Be driven and customer focused and have a desire to grow with a business

Account Executive

Reporting to the VP of Client Services, the Account Executive is responsible for the strategy and implementation of client marketing plans. Must deal effectively with clients and work closely with our media team in developing strategies and customized plans. The Account Executive will touch all facets of the media process, from plan develop-ment to implementation, billing and ongoing results analysis. This role will also be responsible for related budgeting, expenditure-tracking and invoicing.

The successful candidate must also be a creative thinker, incorporating the latest me-dia trends and innovations, including connected TV and streaming (digital/social experience is a plus!). Candidate should exhibit a can-do attitude to tackle all assignments; be a creative problem solver that participates and takes interest in both agency and industry. It's imperative to follow technology; creative work to stay on top of pertinent information and trends.

Responsibilities:

End to end ownership of media campaigns from strategy, ideation, creative de-velopment, implementation and results tracking
Interact with clients as company representative
Analyze and report on campaigns, identify trends and optimize campaign per-formance
Generate research and analytics relevant to media topics
Manage account billings, budgets and media projections
Track KPI’s and ROI for all marketing activity
Interact with traffic, operations and buying group in compiling and producing performance reports
Ensure that all client deliverables are being met (timelines, goals, budgets, etc.)

Qualifications:

5+ years’ experience in account management
A record of outstanding work quality, productivity, problem solving, time man-agement and collaborative teamwork.
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
Ability to manage up and down throughout the organization
Microsoft Excel proficiency (you are able to make pivot tables and write basic functions). Basic computer skills in MS Office, Word, and PowerPoint.
Must have experience in Linear TV and Digital advertising, as well as proficien-cy in the measurement of both mediums
Analytical and logical thinker, comfortable with financial analysis. Ability to drive measurable results
Direct client contact experience and the ability to formulate trusting relationships
Dynamic presentation skills
Experience in planning, negotiating and the placement of national media, a plus

Digital Media Strategist

Diray Media is looking for a Digital Media Strategist to join our small but mighty performance marketing team to drive the planning and execution of paid digital media campaigns. This position is a hands-to-keys role in developing strategy and executing digital media across paid search, paid social, programmatic display and OTT/CTV. We are looking for an individual with a passion for testing and learning and optimizing to deliver best-in-class campaign strategy and drive results for our clients. This person must be organized, well-spoken and have leadership qualities. Must be a team player willing to provide support where client needs arise.

Responsibilities:

Develop and implement data-driven marketing strategies across multiple digital platforms, such as: Google Ads, Facebook Ads, Tik Tok, and various 3rd party DSPs for execution of programmatic display, CTV/OTT and digital audio
Drive online and in-store traffic and sales to meet marketing objectives
Manage the day-to-day campaign set up and management, ensuring weekly budget pacing and KPIs are being met
Develop all search ad copy and social creative using Facebook Ads Manager, Canva and other 3rd party creative platforms
Provide ongoing performance analysis and growth plans identifying new audi-ence segments, testing opportunities, and optimizations
Participate in new business development, initiatives, and RFP fulfillment
Collaborate with a team of digital media buyers and integrated account executives on campaign strategy and launches, ensuring effective client communication and deadlines are being met
Bring innovative thinking, ideas and industry trends to the team and to our clients
Keep an eye on emerging trends, especially related to programmatic and CTV/OTT, sharing learnings and supporting both internal and external trainings

Qualifications:

5 years professional, relevant experience and at least 3 years of direct, hands-on digital media planning and buying experience
Expertise in Google Ads, Facebook Ads Manager, Programmatic platforms (Display, Online Video, OTT/CTV) and Google Analytics
Analytical and strategic thinker comfortable with measuring campaign performance, finding areas of opportunity using existing data, and translating this to actionable insights and recommendations
Strong marketing sense and ability to put together client presentations, wrap up reports, and overview/training materials
Self-starter with good follow through; able to prioritize and juggle multiple projects at once
Strong problem solver with clear attention to detail
Ability to clearly communicate with internal and external teams
Ability to meet deadlines and work under pressure
Highly organized
Ability to take direction and turn top-level strategy into actional plans
Proficiency in Microsoft Office is required
Experience with DR and D2C clients is a plus!

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