Diray at CES 2024: Expectations, Innovations, and Brand Opportunities

By: Andrew Orlando

As the Consumer Electronics Show (CES) 2024 approaches, the air is buzzing with anticipation for the latest in D2C consumer electronics and AI innovations. This year's event, scheduled from January 9-12 at the Las Vegas Convention Center, is set to surpass last year's attendance with over 130,000 guests. CES 2024 promises to be more than just a gathering; it's a critical platform for brands to influence consumers and drive engagement towards their new innovations.

While CES is the best live event to accomplish this, Diray recognizes TV's significant role in cost effectively reaching vast audiences far beyond the show’s conclusion, and we are eager to explore how CES 2024's emerging trends in AI, sustainability, and advanced advertising strategies can propel brands into prominence via the big screen.

For consumer electronics companies, CES is the perfect venue to showcase innovations, but bringing these innovations to the masses is where our expertise shines. Similarly, the AI sector finds CES as an indispensable platform for demonstrating unique technologies. However, this growth fosters intense competition. Visibility, therefore, becomes crucial. We are looking forward to the emphasis that will be placed on strong TV presence to ensure these companies do not get lost in a “sea of sameness,” particularly for newcomers. Strategic marketing that blends digital and TV advertising is key to staying ahead in this fast-evolving field.

The convergence of technology and advertising, highlighted by tech giants' roles in consumer app promotion, will further validate the significance of innovative advertising at this year’s show. CES stands out as a hub for groundbreaking technology and app development, offering a unique blend of exhibition and ideation. Cutting edge apps and products with app integrations will be prominent; Diray Media plays a significant role here, guiding developers in crafting effective omnichannel strategies to enhance app visibility, users, and engagement.

Further, one of the most highly anticipated keynotes will be from Walmart. Their recent collaboration with NBCUniversal demonstrates their innovative big screen advertising approaches, blending drone technology and AI into interactive TV advertising. This is exemplified on NBCUniversal's Peacock, where viewers can purchase products directly through Walmart's platform during “Below Deck” episodes. Similarly, Diray Media has been actively implementing interactive TV advertising, keeping our clients at the fingertips of consumers by allowing them to scan QR codes and make purchases with the click of a button directly on their TVs. We’re looking forward to staying ahead of the curve as the path to consumer conversation becomes faster and easier.

For our clients, the evolution of TV technology, like foldable and wireless TVs, improved screen brightness, and AI upscaling, presents an opportune moment for brand exposure. Diray Media remains focused on positioning our clients at the forefront of these innovations. We're excited to combine our advancements in digital and big screen media with the leaps the tech industry has made over the past year.

Stay tuned for more updates and insights from CES 2024, as Diray Media brings you the forefront of tech and advertising convergence. And come and meet me, Andrew Orlando, in person at the event! I'll be actively engaging on the floor, ready to discuss and explore how Diray Media can provide your brand with extensive reach and cost-effective solutions. If you're looking to chat with me, please feel free to reach out and set up a meeting. This is an opportunity you won't want to miss!

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