Looking to reach more of your target audience? Many viewers have shifted their habits to ad-supported streaming platforms, creating untapped opportunities. Even older generations, once thought to stick with traditional TV, are cutting the cord and migrating to streaming. Want to know how to capture these fresh, untapped eyes for your brand? Dive in to learn how 15-20% more of your pristine audience could be watching your ads on connected TV.

Get ready to maximize your impact this back-to-school season with our TV Performance Guide. Learn how to leverage the latest trends, integrate TV with digital strategies, and time your campaigns perfectly to reach key audiences. With ad spending expected to reach $81.16 billion, this guide will help you create high-performing campaigns that deliver measurable results.

Diray Media proudly celebrates a momentous achievement: official certification as a Women-Owned Business by the Women's Business Enterprise National Council (WBENC). Join us as we embrace this milestone and continue our mission to empower women in business and amplify their voices.

We are excited to announce that Dean Chandler has joined Diray Media as our new Senior Vice President of Media and Video Innovation. Learn more about how Dean's leadership and expertise will drive our company's growth in the digital and streaming media realms.

As the buzz of March Madness fills the air, it's clear that the landscape of sports broadcasting is evolving. The tournament not only draws crowds to stadiums but also pulls millions of eyes to screens, offering a prime opportunity for brands to connect with viewers.

Excited to share we've been named one of Connecticut's top workplaces! This honor reflects our commitment to creating an empowering, creative, and fun work environment. Discover more about our unique culture and why we're a top workplace by exploring our achievements and what sets us apart.

Super Bowl LVIII shattered viewership records, attracting an unprecedented average of 123.4 million viewers; an increase of 8.3 million from 2023. This solidifies its status as the most watched TV event in history, second only to the historic Apollo 11 moon landing in 1969. There is no denying the power of reach and influence that major TV events possess, presenting advertisers with an unparalleled platform to connect with vast and diverse audiences.

Diray is gearing up for a triumphant return to CES 2024 to unveil the technologies and innovations shaping the future. Diray is poised to help brands stand out in the competitive tech landscape, highlighting their commitment to driving innovation and effective consumer engagement at CES 2024.

As the Upfront season begins, brands and agencies are shaping their 2024 strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it's the perfect time to amplify their investment, while those new to TV advertising can seize this chance to broaden their audience and enhance engagement. This period is ideal for blending TV and digital strategies, proving the power of an omnichannel approach.

The call for increased transparency in the media industry is not a new one. It's a phrase we've all heard before, and while it garners widespread support on the surface, it's often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how those numbers were derived. Within media agencies, transparency manifests in various forms, including transactional transparency, data transparency, and value transparency. However, these discussions can be complex, as transparency in our industry frequently masks the underlying need for accountability regarding media costs and measurement.