INSIGHTS
Understand what is happening in media, anticipate what's next. Take a look at some of our latest insights below. Whether you're looking to grow your business or simply curious about our services, we would love to hear from you.
Super Bowl LVIII: TV Viewership Continues to Score Big
Super Bowl LVIII shattered viewership records, attracting an unprecedented average of 123.4 million viewers; an increase of 8.3 million from 2023. This solidifies its status as the most watched TV event in history, second only to the historic Apollo 11 moon landing in 1969. There is no denying the power of reach and influence that major TV events possess, presenting advertisers with an unparalleled platform to connect with vast and diverse audiences.
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GrowthDay at Diray
Diray Media acknowledges that prioritizing wellness is crucial, and employers should also focus on nurturing the overall well-being of their employees. Your company thrives when your team is personally growing, challenged, and socially contributing.
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Diray at CES 2024: Expectations, Innovations, and Brand Opportunities
Diray is gearing up for a triumphant return to CES 2024 to unveil the technologies and innovations shaping the future. Diray is poised to help brands stand out in the competitive tech landscape, highlighting their commitment to driving innovation and effective consumer engagement at CES 2024.
Exploring the Affordable World of TV Advertising
Diray Media makes TV advertising more accessible and affordable, challenging the belief that it's too expensive. Using innovative strategies and strong network connections, Diray offers prime ad spots on top networks and streaming services at competitive prices. They enable clients to feature on TV, including linear, broadcast, and streaming platforms, without breaking the bank.
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The January Effect: Unlocking TV Advertising's Golden Opportunity
As the Upfront season begins, brands and agencies are shaping their 2024 strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it's the perfect time to amplify their investment, while those new to TV advertising can seize this chance to broaden their audience and enhance engagement. This period is ideal for blending TV and digital strategies, proving the power of an omnichannel approach.
Anticipating 2023's Top Holiday Shopping Trends: A Glimpse into the Season's Consumer Behavior
As the 2023 holiday season approaches, Diray Media is closely monitoring evolving consumer purchasing trends, heralding a new era in holiday shopping. This year, the introduction of early sales events and the growing influence of digital marketplaces have significantly altered traditional shopping patterns.
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Transparency
Transparency: The Pillar of Success in Media
The call for increased transparency in the media industry is not a new one. It's a phrase we've all heard before, and while it garners widespread support on the surface, it's often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how those numbers were derived. Within media agencies, transparency manifests in various forms, including transactional transparency, data transparency, and value transparency. However, these discussions can be complex, as transparency in our industry frequently masks the underlying need for accountability regarding media costs and measurement.
Embracing the AI Wave in Media Agencies: The Exciting Pros and the Real Challenges   
In this age of turbocharged tech advancements, the new craze is… you guessed it—Artificial Intelligence (AI)—and it's making some serious waves in the world of media agencies. This fusion of AI and media isn't just hype; it's certainly a tool that agencies should be exploring to optimize certain operations, connect with audiences, and serve up content. However, while the potential benefits of AI in media agencies are tantalizing, we can't ignore the bumps in the road that come with this shiny new tech.  
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