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CreativeThinkersProblem
Solvers

We are also a tad bit obsessed with client success.

We work hard, have fun and thrive on delivering results that make a difference.

AVERAGE EMPLOYEE TENURE

8.5 YEARS

AVERAGE CLIENT RELATIONSHIP

9.6 YEARS

NUMBER OF FUR BABIES

17

OUR LEADERS
Nancy Arnold
Owner & Chief Marketing Officer
Sofia Sanchez
Owner & Chief Media Officer
Tricia Ruddy
Owner & Chief Strategy Officer

We’re a dynamic, tell-it-like-it-is trio that’s worked together for more than 20 years. We formed a bond early on working in entry-level positions that turned into a career-long partnership. We learned from the ground up, so while we now lead Diray, we’re no strangers to jumping into the trenches to ensure a client win.

Over the years, our passion and dedication has taught us how to curate a team that delivers smart results that make a difference. As a result, we’ve become sought after media strategists and thought leaders whose focus on success, creating true partnerships—and having fun in the process—is a hallmark of all we do..

LEADERSHIP TEAM

Life long sailor and captain of my college sailing team.
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ERIC HELGESEN
CHIEF OPERATING OFFICER
Avid AC/DC fan. I’ve seen them 20 times and counting; once from the front row.
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BJ STEVENSON
SENIOR VICE PRESIDENT OF CLIENT SERVICES
Related to Liza Minnelli and Judy Garland . Neither have attended a family reunion.
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MATTHEW GREGER
SENIOR VICE PRESIDENT OF TECHNOLOGY
Former U.S. Masters swimmer. Known to come to work with the outline of goggles on my face.
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Barbara Baker
BARBARA BAKER
CONTROLLER
"I come from a land down under!"...well, she wishes. Having lived in Australia for 2 amazing yrs, she vows to get back....
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JESSICA BRANSON
SVP, HEAD OF MARKETING & NEW BUSINESS STRATEGY
Some of my bravest accomplishments: trek the Himalayas, learn to ride a bike in my 30s, and try to roast a whole chicken.
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Kalyn Paul
KALYN PAUL
VICE PRESIDENT OF DIGITAL MEDIA

CLIENT SERVICES

Started my career as a songwriter for a 5th-grade assembly & dream of being a singer in an indie-folk band.
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JENNIFER LANZILLI
DIRECTOR, CLIENT SERVICES
My life is pretty much an exact representation of the movie My Big Fat Greek Wedding...minus the Windex!
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NICOLE KAZANTZIDIS
DIGITAL STRATEGY DIRECTOR
I once ordered a diet Coke during a team dinner with my Pepsi clients. To my dismay, they all started laughing and changed their orders to Coke as well.
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LYNN PROUDFOOT
SENIOR ACCOUNT MANAGER
When I was working at NFL Films, the HR person introduced me to my future husband on his very first day and then told me that I should date him!
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LISA CAGNEY DIXON
SENIOR PROJECT MANAGER
You can always count on me when it comes to Bravo TV and pop culture. I’m always in the know!
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ASHLEY MONTALVAN
ASSOCIATE PROJECT MANAGER
A theater performer since age 4 . Destined for the greatness of Broadway!
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Leanne Prevelige
LEANNE PREVELIGE
TRAFFIC MANAGER
Studied abroad in Seville, Spain. Still celebrate the culture, food and customs.
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Lauren Kelly
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LAUREN KELLY
TRAFFIC COORDINATOR

MEDIA BUYING

Seinfeld aficionado. The one you want by your side on trivia night.
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Kevin Hand
KEVIN HAND
MEDIA DIRECTOR
Started my career at CNN. Spent more time in the bathroom fixing my hair in case I ended up on camera than answering my phone (real job).
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Marian Graham
MARIAN GRAHAM
SENIOR MEDIA BUYER
Leonardo DiCaprio and Kate Winslet's co-star from Revolutionary Road.
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Tracey Loh
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TRACEY LOH
SENIOR MEDIA BUYER
True to my native Floridian roots, when I’m not at my desk, I’m soaking up the sun on the beach.
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MICHELLE LUDEL
SENIOR MEDIA BUYER
As a retired professional bartender, I offer skills everyone benefits from during our annual holiday party.
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Stephen Barone
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STEPHEN BARONE
DIGITAL MEDIA BUYER
Won my school's “World's best smile!” so many years in the row they discontinued the category.
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Brendan McArdle
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BRENDAN MCARDLE
ASSOCIATE DIGITAL MEDIA BUYER
When I was 16, at my first job, I served Martha Stewart in a local restaurant.
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MELISSA SERRA
ASSOCIATE MEDIA BUYER
My last name, “Amicone” is actually the name of a very popular wine made in Italy! Its meaning translates to “many friends”. Not sure if it is the wine or my family name that brings people together more- but I’ll take it!
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BRIANNA AMICONE
ASSOCIATE MEDIA BUYER
I was once recruited on-the-spot to be in a commercial while visiting a TV production house.
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Katherine Balitsos
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KATHERINE BALITSOS
MEDIA COORDINATOR

TECHNOLOGY & DATA

Systems developer by day, martial arts ninja by night. Don't mess with Fei.
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Feixiang Ren
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FEIXIANG REN
SOFTWARE DEVELOPER
I am the biggest thrill seeker. Be sure to check your mirrors for motorcyclists, it could be me you’re about to run over 😊
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ALEX MCBEAN
DATA ANALYST

ACCOUNTING

I’m the "Di" in Diray!
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DIANE KING
ACCOUNTS PAYABLE MANAGER
Tried out for the Olympic bobsled team in Lake Placid, NY. My formal invite to join the team seems to have gotten lost in the mail.
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Eric Boggs
ERIC BOGGS
SENIOR ACCOUNTING ANALYST
I follow family tradition by placing my children’s birthday presents at the foot of the bed so it ‘s the first thing they see when waking up.
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Beth Murat
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BETH MARUT
ACCOUNTS RECEIVABLE MANAGER
Often seen driving into the sunrise with an iced almond milk coffee , ready to conquer the next mountain summit.
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Jaymee King
JAYMEE KING
ACCOUNTS PAYABLE CLERK
As a teenager, I was madly in love with David Cassidy from the Partridge family.
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Samia Samander
SAMIA SAMANDER
OFFICE MANAGER

INDUSTRY ASSOCIATIONS

Diray Media is affiliated with today’s top member organizations in media, market research, direct marketing and advertising.

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