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CreativeThinkersProblem
Solvers

We are also a tad bit obsessed with client success.

We work hard, have fun and thrive on delivering results that make a difference.

AVERAGE EMPLOYEE TENURE

8.5 YEARS

AVERAGE CLIENT RELATIONSHIP

9.6 YEARS

NUMBER OF FUR BABIES

17

OUR LEADERS
Nancy Arnold
Owner & Chief Marketing Officer
Sofia Sanchez
Owner & Chief Media Officer
Tricia Ruddy
Owner & Chief Strategy Officer

We’re a dynamic, tell-it-like-it-is trio that’s worked together for more than 20 years. We formed a bond early on working in entry-level positions that turned into a career-long partnership. We learned from the ground up, so while we now lead Diray, we’re no strangers to jumping into the trenches to ensure a client win.

Over the years, our passion and dedication has taught us how to curate a team that delivers smart results that make a difference. As a result, we’ve become sought after media strategists and thought leaders whose focus on success, creating true partnerships—and having fun in the process—is a hallmark of all we do..

LEADERSHIP TEAM

Life long sailor and captain of my college sailing team.
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ERIC HELGESEN
CHIEF OPERATING OFFICER
Avid AC/DC fan. I’ve seen them 20 times and counting; once from the front row.
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BJ STEVENSON
SENIOR VICE PRESIDENT OF CLIENT SERVICES
Related to Liza Minnelli and Judy Garland . Neither have attended a family reunion.
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MATTHEW GREGER
SENIOR VICE PRESIDENT OF TECHNOLOGY
Former U.S. Masters swimmer. Known to come to work with the outline of goggles on my face.
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Barbara Baker
BARBARA BAKER
CONTROLLER
"I come from a land down under!"...well, she wishes. Having lived in Australia for 2 amazing yrs, she vows to get back....
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JESSICA BRANSON
SVP, HEAD OF MARKETING & NEW BUSINESS STRATEGY
Some of my bravest accomplishments: trek the Himalayas, learn to ride a bike in my 30s, and try to roast a whole chicken.
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Kalyn Paul
KALYN PAUL
VICE PRESIDENT OF DIGITAL MEDIA

CLIENT SERVICES

Started my career as a songwriter for a 5th-grade assembly & dream of being a singer in an indie-folk band.
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JENNIFER LANZILLI
DIRECTOR, CLIENT SERVICES
My life is pretty much an exact representation of the movie My Big Fat Greek Wedding...minus the Windex!
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NICOLE KAZANTZIDIS
DIGITAL STRATEGY DIRECTOR
I once ordered a diet Coke during a team dinner with my Pepsi clients. To my dismay, they all started laughing and changed their orders to Coke as well.
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LYNN PROUDFOOT
SENIOR ACCOUNT MANAGER
When I was working at NFL Films, the HR person introduced me to my future husband on his very first day and then told me that I should date him!
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LISA CAGNEY DIXON
SENIOR PROJECT MANAGER
You can always count on me when it comes to Bravo TV and pop culture. I’m always in the know!
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ASHLEY MONTALVAN
ASSOCIATE PROJECT MANAGER
A theater performer since age 4 . Destined for the greatness of Broadway!
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Leanne Prevelige
LEANNE PREVELIGE
TRAFFIC MANAGER
Studied abroad in Seville, Spain. Still celebrate the culture, food and customs.
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Lauren Kelly
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LAUREN KELLY
TRAFFIC COORDINATOR

MEDIA BUYING

Seinfeld aficionado. The one you want by your side on trivia night.
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Kevin Hand
KEVIN HAND
MEDIA DIRECTOR
Started my career at CNN. Spent more time in the bathroom fixing my hair in case I ended up on camera than answering my phone (real job).
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Marian Graham
MARIAN GRAHAM
SENIOR MEDIA BUYER
Leonardo DiCaprio and Kate Winslet's co-star from Revolutionary Road.
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Tracey Loh
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TRACEY LOH
SENIOR MEDIA BUYER
True to my native Floridian roots, when I’m not at my desk, I’m soaking up the sun on the beach.
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MICHELLE LUDEL
SENIOR MEDIA BUYER
As a retired professional bartender, I offer skills everyone benefits from during our annual holiday party.
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Stephen Barone
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STEPHEN BARONE
DIGITAL MEDIA BUYER
Won my school's “World's best smile!” so many years in the row they discontinued the category.
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Brendan McArdle
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BRENDAN MCARDLE
ASSOCIATE DIGITAL MEDIA BUYER
When I was 16, at my first job, I served Martha Stewart in a local restaurant.
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MELISSA SERRA
ASSOCIATE MEDIA BUYER
My last name, “Amicone” is actually the name of a very popular wine made in Italy! Its meaning translates to “many friends”. Not sure if it is the wine or my family name that brings people together more- but I’ll take it!
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BRIANNA AMICONE
ASSOCIATE MEDIA BUYER
I was once recruited on-the-spot to be in a commercial while visiting a TV production house.
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Katherine Balitsos
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KATHERINE BALITSOS
MEDIA COORDINATOR

TECHNOLOGY & DATA

Systems developer by day, martial arts ninja by night. Don't mess with Fei.
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Feixiang Ren
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FEIXIANG REN
SOFTWARE DEVELOPER
I am the biggest thrill seeker. Be sure to check your mirrors for motorcyclists, it could be me you’re about to run over 😊
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ALEX MCBEAN
DATA ANALYST

ACCOUNTING

I’m the "Di" in Diray!
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DIANE KING
ACCOUNTS PAYABLE MANAGER
Tried out for the Olympic bobsled team in Lake Placid, NY. My formal invite to join the team seems to have gotten lost in the mail.
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Eric Boggs
ERIC BOGGS
SENIOR ACCOUNTING ANALYST
I follow family tradition by placing my children’s birthday presents at the foot of the bed so it ‘s the first thing they see when waking up.
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Beth Murat
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BETH MARUT
ACCOUNTS RECEIVABLE MANAGER
Often seen driving into the sunrise with an iced almond milk coffee , ready to conquer the next mountain summit.
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Jaymee King
JAYMEE KING
ACCOUNTS PAYABLE CLERK
As a teenager, I was madly in love with David Cassidy from the Partridge family.
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Samia Samander
SAMIA SAMANDER
OFFICE MANAGER

INDUSTRY ASSOCIATIONS

Diray Media is affiliated with today’s top member organizations in media, market research, direct marketing and advertising.

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Follow us @diraymedia

“Only thing better than dinner with John is trivia with John” Thanks for a fun night! #inspirationalnetwork #diraymedia #betterinperson
“Only thing better than dinner with John is trivia with John”
Thanks for a fun night! #inspirationalnetwork #diraymedia #betterinperson
Our three fierce (and fabulous) leaders. Bold, beautiful and brilliant. These women are steppin’ out in style today! . . . #diraymedia #diray #dirayteam #twinning #nationalbestfriendsday #humpday #jeanjacketsforthewin
Our three fierce (and fabulous) leaders. Bold, beautiful and brilliant. These women are steppin’ out in style today!

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.

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#diraymedia #diray #dirayteam #twinning #nationalbestfriendsday #humpday #jeanjacketsforthewin
Great day supporting St. Mary’s annual golf event! #giveback #diraymedia #havefun
Great day supporting St. Mary’s annual golf event! #giveback #diraymedia #havefun
Fabulous at any age! Happy Birthday Tricia! Cheers to celebrating you this year! 🎂🥂🎂🥂🥳😘
Fabulous at any age! Happy Birthday Tricia! Cheers to celebrating you this year! 🎂🥂🎂🥂🥳😘
Fun night with this crew! #goyankees⚾️
Fun night with this crew! 
#goyankees⚾️
Wow what a year makes! This was our company party 1/10/2020. Miss these events! Happy for the New Year! #2021
Wow what a year makes! This was our company party 1/10/2020. Miss these events! Happy for the New Year! #2021
We express our deep gratitude and sincere appreciation to all Veterans for their brave and selfless service to our country. We offer our heartfelt thanks to every man or woman who has ever worn the uniform of the United States Armed Forces – past and present. We are fortunate and honored to have proud Veteran, Eric Boggs as a part of the Diray family. Eric, you inspire us all and today we celebrate you!
We express our deep gratitude and sincere appreciation to all Veterans for their brave and selfless service to our country. We offer our heartfelt thanks to every man or woman who has ever worn the uniform of the United States Armed Forces – past and present. We are fortunate and honored to have proud Veteran, Eric Boggs as a part of the Diray family. Eric, you inspire us all and today we celebrate you!
Wishing Everyone a Happy Halloween! 🎃These scary fun carvings were made by our talented @matthewgreger. If you have a cool pumpkin share it with us @diraymedia. #Maskup #Halloween2020 #diraymedia
Wishing Everyone a Happy Halloween! 🎃These scary fun carvings were made by our talented @matthewgreger. If you have a cool pumpkin share it with us @diraymedia. #Maskup #Halloween2020 #diraymedia
We’re excited to announce the extremely well-deserved promotion of Kevin Hand from Senior Media Buyer to Media Supervisor! Kevin joined the Diray family over eight years ago, straight out of college, as a media assistant and worked hard to grow and advance within the Media Team. We couldn’t be more thankful for his dedication, sincere commitment to our clients and for showing up in a big way every day! Please help us in congratulating Kevin on his new position! #promotion #goingaboveandbeyond
We’re excited to announce the extremely well-deserved promotion of Kevin Hand from Senior Media Buyer to Media Supervisor! Kevin joined the Diray family over eight years ago, straight out of college, as a media assistant and worked hard to grow and advance within the Media Team. We couldn’t be more thankful for his dedication, sincere commitment to our clients and for showing up in a big way every day!
 
Please help us in congratulating Kevin on his new position!
 
#promotion #goingaboveandbeyond
A long-overdue appreciation post for our favorite four-legged co-workers. While you may show up uninvited to a Zoom meeting, bark at the worst moments and consistently nap on the job, we couldn’t love you more. #coworkers #petsofinstagram #dogsofinstagram #wfh
A long-overdue appreciation post for our favorite four-legged co-workers. While you may show up uninvited to a Zoom meeting, bark at the worst moments and consistently nap on the job, we couldn’t love you more.  #coworkers #petsofinstagram #dogsofinstagram #wfh
Congratulations to our very own Michael DiCostanzo and his beautiful bride Mary Kate! Their original wedding had to be cancelled due to coronavirus but they quickly pulled together a spectacular ceremony in their hometown, surrounded by their closest family and friends. Welcome to the Diray family Mary Kate! 💍🎉 #lovewins #newlyweds
Congratulations to our very own Michael DiCostanzo and his beautiful bride Mary Kate! Their original wedding had to be cancelled due to coronavirus but they quickly pulled together a spectacular ceremony in their hometown, surrounded by their closest family and friends. Welcome to the Diray family Mary Kate! 💍🎉 #lovewins #newlyweds
Starting to feel the effects of Zoom fatigue? We’re with you. This week the Diray digital team spiced things up with a game of Tic Tac Toe! Fight off screen exhaustion by taking calls from outside, stepping away from your screen or maybe even take your chance at a game of Hollywood Squares- that’s next on our list! #zoom #zoomlife #quarantineteam
Starting to feel the effects of Zoom fatigue? We’re with you. This week the Diray digital team spiced things up with a game of Tic Tac Toe! Fight off screen exhaustion by taking calls from outside, stepping away from your screen or maybe even take your chance at a game of Hollywood Squares- that’s next on our list! #zoom #zoomlife #quarantineteam

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