Family in living room watching TV, using a tablet, smartphone, and laptop with stats of their behavior

AT OUR CORE

Delivering Total Video Solutions

Diray Media seamlessly integrates linear and digital video tactics into a comprehensive approach that amplifies brand visibility, enhances audience targeting, and maximizes conversions.

In today's media landscape, linear TV remains a powerful channel for reaching consumers. Prime time shows attract loyal audiences, live sports deliver real-time engagement, and news broadcasts bring viewers up-to-the-minute information during critical times, helping audiences stay connected to the world around them. Our negotiated rates give advertisers cost-efficient access to this coveted inventory, optimizing their reach and impact in a competitive environment.

Streaming apps and services have transformed content consumption, providing on-demand access to a vast array of shows, movies, and live events. Diray’s expertise across this multitude of platforms (AVOD, SVOD, vMVPD, FAST), and the audience data they provide, allow our clients to target consumers in a more personalized manner, capitalizing on the growing trend of cord-cutting and the shift towards digital viewing habits.

As consumers increasingly turn to online video for entertainment and information, reaching these audiences is essential for brands aiming to stay competitive. Platforms like YouTube are key players in digital advertising -- enabling brands to engage audiences through compelling visual content and target specific demographics based on interests and viewing habits. Diray harnesses the unmatched viewership scale and diverse targeting options of online video to tailor campaigns to our clients' unique needs

We offer a dual approach to advertising with direct buys at low rates and programmatic solutions for comprehensive TV measurement. Our direct buys provide cost-effective inventory, while our programmatic offerings drive full-funnel marketing with insights into reach, frequency, audience de-duplication, and retargeting strategies to re-engage viewers across screens. This integration empowers brands to optimize their strategies and enhance advertising effectiveness, driving impactful results throughout the customer journey.

What Sets Us Apart

Diray’s media strategies are custom-created for each client, targeting precise audiences to maximize conversions. With a hands-on approach, our team meticulously adjusts campaigns around the clock to ensure optimal performance.

Interested in learning more?

Get in touch!

Media Strategy

With 30 years of linear and OTT expertise, we craft integrated media plans that engage your audience and optimize your budget for maximum ROI.

Buying and Planning

Our real-time buying strategy and trusted partnerships deliver unbeatable rates, ensuring efficient media placements across all platforms.

Advanced Analytics

Leveraging cutting-edge data science, we provide a full view of media performance through real-time optimization, mixed media modeling, and attribution analysis.

Actionable Outcomes

We exceed KPIs through expert use of multiple attribution models, maximizing your ROAS with tailored, results-driven strategies.

PROPRIETARY TECHNOLOGY AND TOOLS

Driving Smarter Decisions Through Data

Data-Driven Optimization
We use industry-leading tools, powered by MediaINSIGHTS, to maximize every client dollar. This platform consolidates campaign analytics and reporting into a custom dashboard, enabling continuous optimization, informed decisions, and transparent tracking for superior results across all Total Video Tactics.

Audience & Competitor Research Hub
We combine external and proprietary data to provide insights into consumer behavior, advertising trends, and competitive landscapes, enabling targeted media strategies. By tracking TV and digital ad placements, including competitor activity, we ensure optimal performance and adapt quickly to market changes.