Soak Up the Sun While We Prep for Q4
The sun is shining, grills are sizzling, and the Fourth of July is right around the corner. At Diray Media, we’re all about enjoying every second of summer, but while you’re soaking it in, we’re already gearing up for your next big opportunity.
It might feel early to talk holiday campaigns, but the brands that win during the busiest shopping season of the year are already laying the groundwork.
This is when consumer demand begins to build and competition heats up. Your chance to stand out doesn’t start in November. It starts now. Because by the time shoppers are ready to buy, your brand should already feel familiar, trusted, and top of mind.
If you want to drive real results in Q4, the strategy starts today.
Why Acting Now Matters
The most effective campaigns don’t wait for November. Starting now gives you time to build awareness, spark interest, and earn trust so when it’s time to buy, your brand is already on their radar.
Want to be the name they search for on Black Friday or the brand they click while streaming in December? That starts with showing up early and showing up often.
Q4 is full of key shopping moments including back to school, Halloween, Black Friday, and holiday gifting. And consumers are starting earlier every year. Your strategy should too.
Here’s why early planning pays off:
Shoppers are moving fast. Over one-third of consumers begin holiday shopping by September, and more than half by October.
Retail spend is climbing. U.S. holiday retail sales are projected to hit $966 billion in 2024, with $285 billion expected to be spent online. (eMarketer)
TV builds trust. Nielsen reports that TV ads remain the most trusted format, outperforming digital in both recall and brand perception.
CTV is everywhere. More than 90 percent of U.S. households are reachable through connected TV, making it an essential part of your media mix.
Planning early means more than just getting ahead. It means optimizing every step. By the time peak season arrives, you’re not scrambling to be seen. You’re already part of the conversation.
What Starting Now Really Looks Like
A successful holiday campaign doesn’t begin with a last-minute launch. It begins with thoughtful strategy and consistent momentum.
By launching in late summer or early fall, you give your brand the time it needs to stand out before the seasonal noise picks up. And with that time, you gain flexibility to test, refine, and optimize your creative and media strategy for peak performance.
Here’s what early planning unlocks:
Brand awareness before key decision-making moments
Smarter channel strategies that combine linear TV, CTV, social, and retargeting for greater impact
Creative flexibility to adjust messaging based on real-time insights
At Diray, we do more than get your brand on air. We develop strategic, data-informed campaigns that deliver across platforms and carry your momentum through the entire season.
Let’s Build Your Q4 Game Plan
Early planning isn’t just smart. It’s essential. We work with you to build a total video strategy customized to your goals, audience, and performance targets.
Whether you’re launching a new product, boosting retail visibility, or driving e-commerce sales, we’ll help you find the right mix of linear and streaming TV, digital support, and performance-focused tactics to keep your brand top of mind through every stage of the season.
Let’s get your Q4 strategy in motion before the rush begins.