What’s Working in 2025 (And Why We’re All Tuning In) It’s official—2025 is proving to be a blockbuster year for media. As we hit the halfway mark, trends are emerging faster than trailers before a summer movie, and we’re here for it. From ad-supported streaming to the rise of total video strategies, one thing is […]
May Is Mental Health Month: Why Consumers Are Prioritizing Wellness—And How Brands Can Too Mental Health Awareness Month offers an important reminder: wellness isn’t just a personal priority—it’s become a cultural and commercial one, too. As consumers continue to focus on emotional well-being, balance, and self-care, they’re gravitating toward brands that reflect these same values. […]
YouTube just made history. Nielsen’s latest Media Distributor Gauge shows that, for the first time ever, YouTube topped the charts in total TV usage—capturing 11.6% of all TV viewing in February. That’s more than Netflix. More than Hulu. More than anyone. And yes, we’re paying attention. At Diray Media, we love a good data drop—especially […]
The holidays may have wrapped up, but for toy brands, the next big moment is already on the horizon. While the rush of December gifting may feel like the peak, Easter is a powerful opportunity to re-engage audiences and bring your brand to the forefront of springtime shopping. At Diray Media, we’ve spent decades helping […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]