The holidays may have wrapped up, but for toy brands, the next big moment is already on the horizon. While the rush of December gifting may feel like the peak, Easter is a powerful opportunity to re-engage audiences and bring your brand to the forefront of springtime shopping. At Diray Media, we’ve spent decades helping toy brands of all shapes and sizes capture the hearts of families—strategically placing campaigns where they create the most impact.
Easter: A Springboard for Toy Brands
Easter has evolved into a major gifting season, and toys are taking center stage. According to the NRF, 81% of parents now include toys or games in their Easter baskets—making this springtime holiday one of the most exciting opportunities for toy brands.
Why is Easter so impactful? It’s the perfect blend of timing and intent. Families are shaking off the winter blues, planning for outdoor play, and looking for gifts that spark joy, inspire creativity, and create lasting memories. For toy brands, this is the chance to introduce new products, reenergize existing ones, and reach audiences at just the right time.
The Early Bird Gets the Basket
We’ve seen firsthand that the most successful campaigns start early. The earlier you plan, the better positioned you are to capture the attention of parents planning their Easter shopping.
Our expertise lies in seamlessly integrating your toy brand into the TV schedules families are already watching, ensuring maximum exposure when it matters most.
Imagine your toy brand showcased during family-friendly programs, strategically placed to capture attention and drive action. With our deep knowledge of media planning and buying, we ensure that your brand reaches the right audience—whether it’s a prime-time slot that sparks excitement or a weekend morning when kids are glued to their screens.
- Expert Placement: We know which time slots deliver the best ROI for toy brands.
- Targeted Reach: Get your brand in front of parents when they’re most receptive—whether during kids’ favorite shows or family movie nights.
- Cross-Channel Strategy: We integrate TV spots with digital touchpoints to reinforce your brand message across platforms.
Proven Success in the Toy Industry
At Diray Media, toys are our expertise. We’ve worked with brands across the spectrum—household names, innovative newcomers, and everything in between. Whether it’s targeting parents, engaging kids, or creating campaigns that appeal to both, we know how to strike the right balance.
Want to see our results in action? Check out our toy case studies to explore how we’ve helped toy brands grow their reach, drive sales, and capture the imagination of their audience.
Hop Into Action: Easter Planning Starts Now
Easter may seem months away, but in advertising, preparation is everything. The earlier you start, the more time you’ll have to perfect your messaging, secure prime airtime, and build a campaign that resonates.
At Diray Media, we’re here to help your toy brand take full advantage of this springtime opportunity. With strategic planning and expert execution, we’ll make sure your message hops into the hearts of parents and kids alike.
Ready to spring into action? Let’s make Easter your next big success. Contact us today to get started!