The pumpkins aren’t even carved yet, but let’s be real — the holidays are coming faster than Santa’s sleigh. While everyone else is hanging cobwebs, we’re already thinking garland, glitter, and the golden opportunity to get your brand on air this season.
Because when it comes to media planning, the early birds don’t just get the worm. They get the primetime spots.
Unwrap the Opportunity
Holiday shopping season isn’t a moment. It’s a movement. And that movement? It’s already started. By mid-October, nearly half of consumers are already checking off their lists. If your brand isn’t in front of them now, you’re missing the window where awareness turns into intent.
TV remains the ultimate stage for storytelling. It’s where emotion meets action, where the jingles stick, and where your brand can become the gift everyone remembers.
📺 Fun fact: In 2023, more than 90% of U.S. households tuned into holiday programming, averaging over 20 hours of festive content throughout the season. That’s a whole lot of eyes on screens (and potential customers thinking, “I need that.”)
Be the Gift They Can’t Stop Talking About
The brands that win the holidays don’t just show up. They show up early. Now’s the time to:
- Secure premium placements before the rush.
- Build anticipation with holiday creative that feels big, warm, and memorable.
- Leverage total video across linear, streaming, and digital to surround your audience on every screen.
The best campaigns don’t just join the holiday noise. They own it.
Why the Rush? Because Magic Takes Time
Planning ahead means your campaign launches when people are tuned in, turned on, and ready to buy. It means your message doesn’t get lost under another “last-minute deal” banner.
TV drives recall, influence, and trust — three things every brand needs when competing for holiday mindshare. And with viewership across linear and streaming at an all-time high, there’s never been a better time to put your brand in the spotlight.
Let’s Make Spirits Bright and Brands Shine
At Diray Media, we’re already mapping out our clients’ holiday flight plans, and the projections are merry and bright. From securing efficient CPMs to ensuring multi-platform visibility, we know how to make the most of this season’s magic.
So if you want your brand to be the holiday hit everyone’s talking about, the time to start is now. Because the most wonderful time of the year waits for no one.
✨ Let’s make your brand the next big gift.