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THE SCENARIO: Our client service team tracks campaign performance across multiple advertising platforms (linear TV, Direct Streaming, and programmatic buys). Today, they pull data manually, combine it in spreadsheets, and build reports for leadership. They've asked for a better way to visualize revenue trends by client, spot underperforming campaigns early, and get AI-generated insights on what's working and what needs attention. You're the PM for this. Walk us through your approach.