Linear, CTV & Streaming
Build extensive, verified audience pools that deliver trusted exposure across every screen.
TURNING DATA INTO CONNECTIONS THAT DRIVE CARE
From Awareness to Action: Precision in Total Video
Our Total Video approach connects patients and caregivers across every screen—powered by verified, condition-based data that ensures relevance and precision at each stage of the journey.
Linear TV builds trust through credible programming, CTV sharpens precision with condition-based targeting to reach verified households, and Streaming Video sustains engagement with personalized creative that drives action. Together, they form a unified, data-driven experience that transforms awareness into measurable outcomes.
Reaching Audiences That Drive Health Decisions
Reaching the right audience takes more than impressions—it takes precision. Our Total Video strategies bridge the gap between professional credibility and consumer connection, helping brands influence both the prescribers and the patients who drive meaningful outcomes.
We connect with verified healthcare professionals through trusted, data-driven environments that enhance brand familiarity, build clinical confidence, and lift prescription performance.
By uniting every screen under one strategy, our Total Video approach blends the authority of medical programming with NPI, specialty, and contextual data signals to deliver relevance and measurable impact.
By uniting every screen under one strategy, our Total Video approach blends the authority of medical programming with NPI, specialty, and contextual data signals to deliver relevance and measurable impact.
People seek answers everywhere—and our Total Video approach ensures your brand appears at the moments that matter most. Through condition-based targeting and storytelling rooted in understanding, we connect with real patients and caregivers in meaningful, motivating ways.
From trusted TV to engaging digital experiences, we craft education-led campaigns that build trust, spark action, and foster lasting brand relationships.
From trusted TV to engaging digital experiences, we craft education-led campaigns that build trust, spark action, and foster lasting brand relationships.
ALIGNING MARKET INSIGHT WITH AUDIENCE OPPORTUNITY
Geo + Demo Intelligence
No two patient populations are the same—and your media plan shouldn’t be either. Diray Health uses geographic and demographic intelligence to pinpoint the regions and audiences where your message will make the biggest impact.
Our Total Video approach brings Linear, CTV, and Streaming together for smarter reach. Linear drives visibility across key DMAs to build awareness, while CTV and Streaming refine delivery with ZIP-level precision—tailoring messages to local trends and audience needs. Together, they create a connected ecosystem that delivers accuracy, consistency, and measurable results.
Cross-Device Retargeting
The healthcare journey is multi-touch. A patient or HCP might see your ad on TV, stream condition-specific content later, and research treatment options days afterward. We create one seamless experience across every screen—turning awareness into engagement and engagement into measurable outcomes.
Online Video
Re-engage audiences exposed to your TV campaigns, extending reach across YouTube, premium publishers, and endemic health sites.
Display Retargeting
Drive sustained engagement by retargeting verified viewers and guiding them toward key conversion goals such as website visits, lead forms, or patient education.
Brands We’ve Partnered With
We’re proud to collaborate with leading healthcare and wellness brands that trust Diray Health to combine credibility, compliance, and measurable performance:
Partners in Performance
A trusted network of data, media, and analytics partners -
empowering smarter strategies and stronger outcomes.
Contact Us
Discover how audience intelligence and Total Video can turn your healthcare marketing into measurable momentum!