Not all Direct Response agencies are created equal. There are a lot of options in an environment with ever-widening networks of communication. Businesses that take the time to do research before diving head first into the Direct Response marketplace come out ahead. Their relationships last longer and they’re generally happier with their campaign results. A↓ Read the rest of this entry…
FTC Guidelines Set The Tone For Social Media Influencers
Celebrity endorsements have been a marketing tool since the mid-1700s. A well-known person recommends shoppers buy the product because it’s good. The company hopes the celebrity’s shine reflects well on their product in the market’s eye. You’ve been seeing it all your life, but the rules have been updated for the current digital age and↓ Read the rest of this entry…
Gen Z is About to Join the Market in a Big Way
Direct response marketers are getting their first good look at Generation Z (Gen Z), the newest possible market (ages five- to 22-years-old), and we’re developing strategies to speak directly to them. While some common notions about Gen Z are true (they are very connected via their mobile devices like no other generation), some of the↓ Read the rest of this entry…
How the End of the Amazon/United States Postal Service Deal Could Impact Direct Response
Direct response marketers might want to keep a close eye on Amazon.com, Inc., which is coming to the end of its five-year delivery contract with the United States Postal Service (USPS) this month. If the deal is not renewed, the postal service would take an enormous hit to its long-flagging revenues. Whatever happens, the business↓ Read the rest of this entry…
Thank You for Celebrating 25 Years with DirayTV!
We want to thank all of our customers and partners who came out to celebrate and let loose with us at our 25th anniversary party! It was a beautiful night on the rooftop of the Gansevoort Hotel and the views of the Hudson and New York City were the perfect backdrop. The dance floor was↓ Read the rest of this entry…
New Diray Campaign Celebrates 25 Years of Client Success
Agency Built on “Buying Media That Sells” WILTON, CT, May 1, 2012 – As a leading direct response (DR) media agency, Diray TV has helped DR brands succeed through smart, focused media planning and buying since the firm started in 1987. Now, the Wilton, CT-based company is celebrating 25 years of client success and partnership↓ Read the rest of this entry…
Diray TV Adds Five Professional Staff Members
New Hires Reflect Strong Company Growth WILTON, CT, May 1, 2012 – Direct response television buying leader Diray TV announced the addition of five professional staff members over the past 12 months at levels ranging from media assistant to senior account executive to director. “Our business has been on a roll and we have been↓ Read the rest of this entry…
Diray TV Takes New Office Space to Accommodate Company Growth
WILTON, CT, May 1, 2012 – Direct response television buying leader Diray TV announced its relocation to new corporate headquarters, the first move in the company’s 25-year history. Still based in Wilton, CT, less than an hour from New York City, Diray has built out offices in a corporate business center that affords more room↓ Read the rest of this entry…
