Consumers today are engaging with content across more screens and platforms than ever. But one screen still reigns supreme when it comes to video: the TV. Here’s what you need to know about where, how, and why audiences are watching—plus what it means for your media strategy. Households Are More Connected—But Video Still Lives on […]
Spring doesn’t just wake up the trees and flowers—it wakes up consumers too. After months of cold weather and quiet routines, people are ready to shake things up. They’re cleaning out closets, planning backyard barbecues, refreshing their homes, focusing on their health, spending more time outdoors, and setting new goals. It’s a season full of […]
Mother’s Day isn’t just a sentimental holiday—it’s a marketing moment. One of the biggest of the year, in fact. In 2024, shoppers shelled out a record-breaking $35.7 billion to celebrate the moms, stepmoms, grandmas, aunts, and other mother figures in their lives (National Retail Federation). And those dollars weren’t just spent on flowers and chocolates. […]
YouTube just made history. Nielsen’s latest Media Distributor Gauge shows that, for the first time ever, YouTube topped the charts in total TV usage—capturing 11.6% of all TV viewing in February. That’s more than Netflix. More than Hulu. More than anyone. And yes, we’re paying attention. At Diray Media, we love a good data drop—especially […]
– What Kevin O’Leary Wants Brands to Know At Diray Media, we’ve always believed in the power of a great story—backed by data, delivered at scale, and driven by performance. Turns out, so does Kevin O’Leary. At Shoptalk Spring in Las Vegas, the “Shark Tank” investor didn’t hold back on what separates brands that scale […]
Spring is officially here! As we shake off the winter blues and step into longer, sunnier days, it’s the perfect time to refresh, reset, and rethink your marketing strategy. Just like we “spring ahead” with our clocks, now is the time to get ahead in your Q2 planning. The market is shifting, consumer behavior is […]
Just when you thought you had Millennials and Gen Z figured out, here comes Gen Alpha—savvy, screen-loving, and already making waves in the marketing world. While some of them are still figuring out how to tie their shoes, others are influencing their Millennial parents’ shopping habits with surprising authority. A study from DKC Analytics found […]
The holidays have just ended, and the whirlwind of shopping, celebrations, and advertising has started to slow down—or so you think. Now is the perfect time to look ahead and start planning for the next holiday season and the events that will follow throughout the year. Why? Because building a successful TV campaign takes time. […]
The TV advertising landscape is evolving rapidly, and 2025 offers brands an exciting opportunity to achieve new levels of success. With over 35 years of expertise in TV advertising, Diray Media is your trusted partner in navigating this dynamic market. Let’s dive into the trends shaping the future of TV and explore how your brand […]