In the linear advertising world, the term “Breaking News!” is unwelcome; a rock in the shoe on a walk through a tidy media plan park. At least, it’s an inconvenience. At worst, it’s painful. Breaking news is a disruptor – “breaking” is literally in the name – to the usual flow and predictability that so […]
The word, “incremental” is usually interpreted to mean “small” or (at best) “complimentary.” When it comes to media consumption, those definitions no longer hold true. Incremental now refers to numbers like 9 million, 33 million and 115 million people. If I told you that I could get you 15-20% more of your targeted audience that […]
Welcome to the tale of Stanley®, where a $45 cup became the latest sensation, thanks to social media influencers. In the world of influencer marketing, Stanley’s resurgence is a modern-day fairy tale, proving that, sometimes, the glass slipper can be a stainless-steel tumbler. In the fast-paced world of influencer marketing, catching the wave at the […]
Advertising on TV is now more accessible and affordable than ever. We often hear from our digital and social media clients that TV is cost-prohibitive, this is not true! At Diray, our innovative approach reshapes the TV buying landscape, harnessing targeted strategies and our robust network connections to deliver prime ad spots on leading network […]
The call for increased transparency in the media industry is not a new one. It’s a phrase we’ve all heard before, and while it garners widespread support on the surface, it’s often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how […]
As the Upfront season begins, brands and agencies are shaping their new year strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it’s the perfect time to amplify their investment, while those new to TV advertising can seize this chance to […]
In this age of turbocharged tech advancements, the new craze is… you guessed it—Artificial Intelligence (AI)—and it’s making some serious waves in the world of media agencies. This fusion of AI and media isn’t just hype; it’s certainly a tool that agencies should be exploring to optimize certain operations, connect with audiences, and serve up […]
As the Consumer Electronics Show (CES) 2024 approaches, the air is buzzing with anticipation for the latest in D2C consumer electronics and AI innovations. This year’s event, scheduled from January 9-12 at the Las Vegas Convention Center, is set to surpass last year’s attendance with over 130,000 guests. CES 2024 promises to be more than […]
/*! elementor – v3.23.0 – 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Busting Common Media Myths Join us as we debunk the most common media myths in the industry! Explore our full video here, or scroll down to learn how TV can be integrated into digital and social media campaigns to drive remarkable […]