A Netflix Christmas Touchdown: The NFL’s Big Holiday Game Smashes Streaming Records The holidays got a little more action-packed this year as Netflix added football to its list of binge-worthy content. The NFL’s highly anticipated Christmas Day game became the ultimate gift for sports fans and streamers alike, marking a historic moment as the league […]
It’s easy to assume that with everyone glued to their phones, TV’s influence is fading. But the truth? TV is not only alive and well—it’s driving the behavior we see on those second screens. For advertisers, this isn’t just a shift; it’s an unmissable opportunity. Here’s why the interplay between TV and second screens makes […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]
In the linear advertising world, the term “Breaking News!” is unwelcome; a rock in the shoe on a walk through a tidy media plan park. At least, it’s an inconvenience. At worst, it’s painful. Breaking news is a disruptor – “breaking” is literally in the name – to the usual flow and predictability that so […]
The word, “incremental” is usually interpreted to mean “small” or (at best) “complimentary.” When it comes to media consumption, those definitions no longer hold true. Incremental now refers to numbers like 9 million, 33 million and 115 million people. If I told you that I could get you 15-20% more of your targeted audience that […]
Welcome to the tale of Stanley®, where a $45 cup became the latest sensation, thanks to social media influencers. In the world of influencer marketing, Stanley’s resurgence is a modern-day fairy tale, proving that, sometimes, the glass slipper can be a stainless-steel tumbler. In the fast-paced world of influencer marketing, catching the wave at the […]
Advertising on TV is now more accessible and affordable than ever. We often hear from our digital and social media clients that TV is cost-prohibitive, this is not true! At Diray, our innovative approach reshapes the TV buying landscape, harnessing targeted strategies and our robust network connections to deliver prime ad spots on leading network […]
The call for increased transparency in the media industry is not a new one. It’s a phrase we’ve all heard before, and while it garners widespread support on the surface, it’s often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how […]
As the Upfront season begins, brands and agencies are shaping their new year strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it’s the perfect time to amplify their investment, while those new to TV advertising can seize this chance to […]
In this age of turbocharged tech advancements, the new craze is… you guessed it—Artificial Intelligence (AI)—and it’s making some serious waves in the world of media agencies. This fusion of AI and media isn’t just hype; it’s certainly a tool that agencies should be exploring to optimize certain operations, connect with audiences, and serve up […]