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    Director of Business Development

    Full-Time | South Norwalk, CT (Hybrid) | Reports to VP of Sales

    ABOUT DIRAY MEDIA
    Diray Media is a forward-thinking media company at the intersection of linear television, streaming, and retail media. We partner with the world’s leading brands, agencies, and advertisers to deliver high-impact, data-driven campaigns across today’s most dynamic media environments.

    ROLE OVERVIEW

    The Director of Business development is a high-impact, revenue-driving role responsible for winning new business, closing large-scale media deals, and accelerating growth across key verticals such as CPG, OTC Pharmaceutical and Healthcare. This individual brings deep industry expertise, an established book of senior-level relationships, and a proven track record of consistently closing six- and seven-figure, multi-platform deals. This role is focused on new business acquisition and account expansion, with clear accountability for driving revenue growth and increasing market share.

    You will serve as a strategic consultative partner to clients and agencies, identifying opportunities and delivering solutions that drive measurable business results — while operating with a strong hunter mentality and urgency to win.

    KEY RESPONSIBILITIES

    Revenue Generation & Client Management

    • Prospect, develop, and close new advertising partnerships across Linear TV, Streaming/CTV, and Retail Media Network inventory.
    • Aggressively grow a pipeline of new business opportunities, focusing on net-new accounts.
    • Grow book of business while consistently building a pipeline of new revenue opportunities.
    • Develop and present strategic, multi-platform media proposals tailored to client business objectives.
    • Meet and exceed quarterly annual revenue targets.
    • Drive significant revenue growth within CPG, OTC, Pharmaceutical and Healthcare verticals, expanding Diray Media’s presence and share in these categories.
    • Independently source, advance, and close high-value opportunities with senior decision-makers at brands and agencies.

    Contract Negotiation & Deal Structuring

    • Lead end-to-end contract negotiations including pricing, packaging, terms, and added value elements.
    • Partner with senior leadership, finance, and operations teams to ensure deal terms are executable and profitable.
    • Structure and close complex, high-value deals with a focus on maximizing long-term revenue and strategic partnership value.

    Relationship Development

    • Cultivate and maintain senior-level relationships across digital agencies, holding companies, CPG, OTC, Pharmaceutical and Healthcare companies.
    • Serve as a trusted media advisor and thought leader with clients, providing market insights and strategic recommendations.
    • Represent Diray Media at industry events, conferences, and trade shows.
    • Leverage an existing network of senior agency and brand contacts to generate immediate revenue opportunities.
    • Build relationships through consistent in-person engagement, including necessary travel

    Collaboration & Market Intelligence

    • Collaborate cross-functionally with client service, marketing, strategy, ad operations, and media teams to develop compelling sales narratives and custom solutions.
    • Maintain accurate and current pipeline reporting within CRM systems.
    • Stay current on industry trends across the linear, streaming, and retail media landscape to identify new revenue opportunities.
    REQUIRED EXPERIENCE & QUALIFICATIONS

    Media Expertise

    • Minimum 7+ years of media sales experience across one or more of these verticals, CPG, OTC, Pharmaceutical or Healthcare with demonstrated success selling across multiple platforms.
    • Deep knowledge of Linear TV sales, including broadcast and cable advertising ecosystems, upfront and scatter markets, and audience-based buying.
    • Proven experience in Streaming/CTV advertising sales, including programmatic, direct-sold, and addressable TV environments.
    • Familiarity with Retail Media Networks (RMNs) and the ability to articulate closed-loop measurement and shopper data value propositions to clients.

     Deal Execution & Track Record

    • Consistent history of closing large, complex, multi-platform media deals.
    • Recognized as a top-performing seller with a history of exceeding revenue targets.
    • Demonstrated ability to independently negotiate advertising contracts.
    • Experience navigating legal review and deal terms.

    Client Relationships & Vertical Expertise

    • Established and active relationships with senior decision-makers at digital agencies (e.g., holding company media buying groups, independent agencies).
    • Strong, active relationships and category expertise specifically within CPG, OTC, Pharmaceutical, and Healthcare verticals.
    • Track record of converting agency and brand relationships into closed revenue.
    IDEAL CANDIDATE PROFILE
    • A highly networked, results-driven media sales professional with a reputation as a “closer” and consistent revenue producer.
    • Relentless new business hunter who thrives on winning accounts and outperforming targets.
    • Comfortable operating in a fast-paced, entrepreneurial environment with the ability to build new processes while executing immediate revenue goals.
    • Strong communicator and presenter with executive presence and polished client-facing skills.
    • Self-starter who thrives with autonomy while also contributing actively to a collaborative sales team culture.
    • Highly proactive and self-directed, with the drive, confidence, and persistence to do what it takes to close deals.
    • Willingness to travel frequently to meet clients, build relationships, and win business in competitive environments.
    • Brings an active book of business and the ability to generate revenue quickly.