The holiday advertising season is bustling with brands fighting for attention, and by now, Black Friday and Cyber Monday campaigns are locked, loaded, and driving consumer buzz. While these major shopping events traditionally kick off holiday spending, the real advertising magic might lie in what comes after: Q5—the overlooked but highly lucrative post-holiday period that […]
Class is in session, and it’s time to get schooled! As we wave goodbye to the lazy days of summer, a new academic year is upon us, bringing with it a fresh start for students, parents, and, importantly, advertisers. Think of this back-to-school season as your warm-up for the big Q4 push. In this guide, […]
This Father’s Day, meet your shoppers where they are: on the media they’re likely to be consuming. “Breaking records” has been a recurring theme since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now, with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending […]
As we “gift up” for Mother’s Day (it’s on Sunday, May 12th but for your sake, I hope you knew that), it is essential for brands to position themselves front and center in the minds of consumers. Last year, Mother’s Day buying blitz grew to $35.7 billion (about $274 per person in the US). That’s a jump […]
As the 2023 holiday season approaches, Diray Media is closely monitoring evolving consumer purchasing trends, heralding a new era in holiday shopping. This year, the introduction of early sales events and the growing influence of digital marketplaces have significantly altered traditional shopping patterns. Early Deals The decision to launch a second Prime Day in October […]