When it comes to advertising, the big question is always: what really moves the needle? At Diray Media, we’re constantly looking for ways to not just run campaigns, but to uncover strategies that actually change outcomes. Recently, we partnered with a consumer goods brand sold in big box retailers, and the story that unfolded was […]
The holidays may have wrapped up, but for toy brands, the next big moment is already on the horizon. While the rush of December gifting may feel like the peak, Easter is a powerful opportunity to re-engage audiences and bring your brand to the forefront of springtime shopping. At Diray Media, we’ve spent decades helping […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]