For years, performance marketing has been treated like a place on a media plan. Search. Social. Lower funnel. Trackable. Measurable. Meanwhile, TV has often been labeled as “upper funnel”—great for awareness, harder to tie to action. That distinction no longer holds. Today, performance marketing isn’t defined by where you advertise. It’s defined by how audiences […]
At Diray Media we are relentless about one thing: results. And if you think television advertising is old school or fighting with digital for dollars think again. Today TV isn’t a silo that lives on its own. TV is the fuel that makes digital more effective, more memorable, and more profitable. In today’s marketplace, nothing […]
Every new year brings the same ritual: budgets get reshuffled, strategies get questioned, and someone inevitably asks… “Do we still need video?” Short answer? Yes — and probably more than you think. In 2026, video isn’t competing with performance marketing. It’s fueling it. And brands that treat video as a “nice-to-have” are often the same […]
As 2025 comes to a close, we’re taking a moment to pause, reflect, and celebrate a year that brought meaningful momentum, strong partnerships, and plenty of learning along the way. It was a year defined by curiosity, collaboration, and constant evolution. And most importantly, it reinforced what we’ve always believed. When brands embrace Total Video, […]
As we enter the season of giving, brands have a powerful opportunity to connect with audiences on a deeper, more emotional level. While digital ads are great for driving clicks, nothing moves people quite like a story told through sight, sound, and motion. That’s where TV shines brightest. Emotion Drives Action The best marketing doesn’t […]
If there’s one thing we’ve learned from decades in performance media, it’s that big results often start with small tests. When brands dip their toes into TV, they’re often surprised by how quickly the numbers speak for themselves. Testing doesn’t mean committing your entire budget. It means giving your brand the opportunity to learn, optimize, […]
There’s Nothing Spooky About Putting TV in Your Plan As marketers lean into the final stretch of the year, the air is filled with strategy sessions, creative brainstorms, and maybe a few Halloween chills. But while ghosts and goblins might make you jump, TV advertising certainly shouldn’t. Because the truth is, there’s nothing scary about […]
The countdown to the holidays has already started, long before the turkey hits the table. Shoppers are ready, their screens are glowing, and brands that wait until Black Friday are already behind. According to LG Ad Solutions, 71% of Connected TV (CTV) viewers start their holiday shopping before Thanksgiving, and nearly 60% say CTV ads […]
Engineered for Impact: Clarity Through Connection Series How solid backend systems make reporting, attribution, and media performance measurable and scalable. “What if we could eliminate redundancies and create a single source of truth for our data?” Imagine this: you’re in a meeting, the clock is ticking, and everyone’s staring at conflicting reports, unsure which numbers […]
This is that moment of the year when TV lights get brighter, ad decks fly in fast, and opportunity hides in corners most don’t see. Q4 has always been a bit chaotic — but that’s where we thrive. Let’s walk through what’s happening now, what’s coming, and how the sharpest advertisers make magic when “every […]