The pumpkins aren’t even carved yet, but let’s be real — the holidays are coming faster than Santa’s sleigh. While everyone else is hanging cobwebs, we’re already thinking garland, glitter, and the golden opportunity to get your brand on air this season. Because when it comes to media planning, the early birds don’t just get […]
Picture this: you are watching the latest true-crime doc, the big game, or a baking show finale. The suspense builds… and you catch yourself scrolling through your phone at the same time. Maybe you are texting friends about the plot twist, looking up the snack they mentioned, or adding that cool mixer from the commercial […]
Remember when “appointment TV” meant everyone had to gather around the television at 8 p.m. sharp? With streaming, on demand, and binge watching, some assumed that era was over. The truth is that it is back, and maybe stronger than ever. Live Shows That Spark Conversation Tonight, Dancing With the Stars waltzes back onto ABC […]
When it comes to advertising, the big question is always: what really moves the needle? At Diray Media, we’re constantly looking for ways to not just run campaigns, but to uncover strategies that actually change outcomes. Recently, we partnered with a consumer goods brand sold in big box retailers, and the story that unfolded was […]
The holidays may have wrapped up, but for toy brands, the next big moment is already on the horizon. While the rush of December gifting may feel like the peak, Easter is a powerful opportunity to re-engage audiences and bring your brand to the forefront of springtime shopping. At Diray Media, we’ve spent decades helping […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]