VP, Measurement & Analytics

VP, Measurement & Analytics  (Norwalk, CT | Hybrid, 3 days in-office).

Position Overview:

We are seeking a VP of Measurement to own how Diray measures the impact of our clients’ campaigns, and to own the story that measurement tells. This is a client facing a leadership role. You will sit with our client service and strategy teams and direct with clients.  You will be the person in the room who can explain what our data says, why it is credible, and what the client should do differently because of it. 

You will own our proprietary measurement and analytics platform: its roadmap, the questions it answers, and the models developed to live inside it. You will set that direction and drive it forward with our data science and engineering resources, and translate what comes out of it into something a CMO can act on. We are looking for someone fluent enough in measurement methodology to earn the trust of technical partners and challenge the work, paired with communication instincts to make it land with a non-technical audience. This role works in close partnership with our Technology, Client Strategy and Client Services team. 

Key Responsibilities: 

• Client Facing Measurement Leadership: Serve as Diray’s senior measurement voice with clients, translating attribution and modeling output into clear, defensible explanations of what drove performance, including with sophisticated client-side analytics and marketing science teams. 
• Strategic Partnership: Partner with our Client Strategist, client service, and strategy leads to bring a data driven point of view into planning conversations, business reviews, and ongoing strategy. 
• New Business Support: Articulate Diray’s measurement approach and differentiation to prospective clients alongside our new business team. 
• Platform Ownership: Own the roadmap for Diray’s proprietary measurement and analytics platform, including what it needs to answer, for which clients, in what order, and the models developed to live inside it.
• Direction to Data Science and Technology: Direct our data science resources on modeling priorities, validation work, and methodology development, and define what the technology team needs to build and how data needs to be processed to support client facing measurement.
• Cross Functional Prioritization: Bring measurement priorities into Diray’s leadership team for prioritization alongside our broader technology roadmap. 
• Standard of Rigor: Uphold the validation behind every result we put in front of a client and determine how measurement is best surfaced for each audience, from client facing reporting to the internal views our media teams optimize against. 
• Team Fluency: Build the measurement fluency of our media, strategy, and client service teams, so the data driven perspective shows up in everyday work. 
• Market Insights: Evaluate emerging measurement approaches and data sources and make recommendations on where we invest.

Qualifications: 

Must Have

• Bachelor’s degree in marketing, Statistics, Economics, Business, or related field; advanced degree preferred. 
• 10+ years of experience in media measurement, marketing science, analytics, or attribution, including time in a client facing role. 
• Deep working knowledge of media attribution and measurement methodology, with the ability to direct and critique technical work without needing to execute it. 
• Fluency across both television and digital media, particularly where the two need to be measured together. 
• Demonstrated success translating complex analytical output into clear recommendations for senior marketing stakeholders. 
• Experience setting analytical or product direction and partnering with technical teams to deliver it. 
• Comfort operating in an environment where measurement capability is actively evolving.

Preferred 

• Experience at a performance or direct response media agency. 
• Background in media mix modeling, incrementality testing, or multi touch attribution. 
• Familiarity with retail media and commerce data sources such as Amazon DSP and Amazon Marketing Cloud. 
• Experience linking social performance to broader digital performance. 
• Experience presenting methodology to client-side analytics teams or external audiences. 

What Success Looks Like: 

• You are the trusted measurement authority for our clients and our teams, and they call you first when a number needs to be explained. 
• Our measurement roadmap is clear, validated, and moving, with the technology and data science work aligned behind it. 
• Client conversations are anchored in outcomes and impact rather than delivery metrics, and our new business team sells our measurement capability with confidence. 

About Us: 

Diray Media is a leading agency committed to delivering innovative and data-driven solutions for our clients. We leverage our expertise in media and analytics to drive impactful results and build strong partnerships with brands. 

What We Offer: 

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, and retirement plans. 
• Opportunities for professional growth and development. 
• A dynamic and inclusive work environment that values collaboration and innovation.