If there’s one thing we’ve learned from decades in performance media, it’s that big results often start with small tests.
When brands dip their toes into TV, they’re often surprised by how quickly the numbers speak for themselves. Testing doesn’t mean committing your entire budget. It means giving your brand the opportunity to learn, optimize, and win.
Why Testing Matters
Think of testing as your campaign’s training phase. You’re not just putting ads on air. You’re gathering insights that help you move smarter, not just spend harder. At Diray Media, we build short-term test campaigns designed to uncover what drives action: which audiences respond, which creative resonates, and which time slots deliver the best bang for your buck.
And the proof is in the performance:
- Brands that run test campaigns on TV see up to 30% stronger results when they scale into ongoing media.
- 71% of marketers say testing helps them better optimize creative and targeting before rolling out full campaigns.
- Even a two-week TV test can reveal valuable insights into cost per response, reach, and conversion lift, giving you the confidence to invest smarter.
TV Testing in Today’s World
TV has evolved. It’s not just about big budgets and prime-time spots anymore. With Connected TV, streaming, and linear placements, brands of all sizes can test TV with precision and flexibility. Want to reach pet owners in Chicago or parents in Florida shopping for the holidays? We can do that and show you exactly how your campaign performs through our real-time MediaINSIGHTS dashboard.
That means you’ll know what’s working before your coffee gets cold.
Try TV. Learn Fast. Win Big.
A small test can spark a big story. Give us two weeks and we’ll show you the results you want to see. You’ll learn what makes your audience tick, and together, we’ll refine your strategy to make sure your next flight is an undeniable success.
At Diray Media, testing isn’t just a step in the process. It’s how we build momentum, scale smart, and drive lasting performance.
So go ahead, take TV for a test drive. Because in today’s total video world, even small experiments can lead to your next big win.
Ready to see what a two-week test can do? Contact us today for a complimentary test plan and discover how TV can transform your brand’s growth trajectory.