As the owners of Diray Media, being part of the Women’s Business Enterprise National Council (WBENC) is more than just a certification—it’s a testament to the women who make our company what it is today. Our experiences and perspectives make us more sensitive to the challenges women face in business. Managing careers and home is […]
If there’s one thing we know for sure heading into 2026, it’s this: opportunity is everywhere. The media landscape is moving fast, consumer behavior continues to evolve, and brands that show up consistently, confidently, and across the right screens are the ones that win. At Diray Media, we’re heading into 2026 energized, informed, and ready […]
As brands head into a new year, planning conversations usually start with performance goals. More awareness. More traffic. More sales. Stronger return on investment. The next question is always the same: how do you reach those goals at scale? Today, the answer is total video. What we call TV now is not limited to one […]
As 2025 comes to a close, we’re taking a moment to pause, reflect, and celebrate a year that brought meaningful momentum, strong partnerships, and plenty of learning along the way. It was a year defined by curiosity, collaboration, and constant evolution. And most importantly, it reinforced what we’ve always believed. When brands embrace Total Video, […]
As we enter the season of giving, brands have a powerful opportunity to connect with audiences on a deeper, more emotional level. While digital ads are great for driving clicks, nothing moves people quite like a story told through sight, sound, and motion. That’s where TV shines brightest. Emotion Drives Action The best marketing doesn’t […]
If there’s one thing we’ve learned from decades in performance media, it’s that big results often start with small tests. When brands dip their toes into TV, they’re often surprised by how quickly the numbers speak for themselves. Testing doesn’t mean committing your entire budget. It means giving your brand the opportunity to learn, optimize, […]
There’s Nothing Spooky About Putting TV in Your Plan As marketers lean into the final stretch of the year, the air is filled with strategy sessions, creative brainstorms, and maybe a few Halloween chills. But while ghosts and goblins might make you jump, TV advertising certainly shouldn’t. Because the truth is, there’s nothing scary about […]
The countdown to the holidays has already started, long before the turkey hits the table. Shoppers are ready, their screens are glowing, and brands that wait until Black Friday are already behind. According to LG Ad Solutions, 71% of Connected TV (CTV) viewers start their holiday shopping before Thanksgiving, and nearly 60% say CTV ads […]
Engineered for Impact: Clarity Through Connection Series How solid backend systems make reporting, attribution, and media performance measurable and scalable. “What if we could eliminate redundancies and create a single source of truth for our data?” Imagine this: you’re in a meeting, the clock is ticking, and everyone’s staring at conflicting reports, unsure which numbers […]
This is that moment of the year when TV lights get brighter, ad decks fly in fast, and opportunity hides in corners most don’t see. Q4 has always been a bit chaotic — but that’s where we thrive. Let’s walk through what’s happening now, what’s coming, and how the sharpest advertisers make magic when “every […]
The pumpkins aren’t even carved yet, but let’s be real — the holidays are coming faster than Santa’s sleigh. While everyone else is hanging cobwebs, we’re already thinking garland, glitter, and the golden opportunity to get your brand on air this season. Because when it comes to media planning, the early birds don’t just get […]