As the owners of Diray Media, being part of the Women’s Business Enterprise National Council (WBENC) is more than just a certification—it’s a testament to the women who make our company what it is today. Our experiences and perspectives make us more sensitive to the challenges women face in business. Managing careers and home is […]
As we enter the season of giving, brands have a powerful opportunity to connect with audiences on a deeper, more emotional level. While digital ads are great for driving clicks, nothing moves people quite like a story told through sight, sound, and motion. That’s where TV shines brightest. Emotion Drives Action The best marketing doesn’t […]
If there’s one thing we’ve learned from decades in performance media, it’s that big results often start with small tests. When brands dip their toes into TV, they’re often surprised by how quickly the numbers speak for themselves. Testing doesn’t mean committing your entire budget. It means giving your brand the opportunity to learn, optimize, […]
There’s Nothing Spooky About Putting TV in Your Plan As marketers lean into the final stretch of the year, the air is filled with strategy sessions, creative brainstorms, and maybe a few Halloween chills. But while ghosts and goblins might make you jump, TV advertising certainly shouldn’t. Because the truth is, there’s nothing scary about […]
The countdown to the holidays has already started, long before the turkey hits the table. Shoppers are ready, their screens are glowing, and brands that wait until Black Friday are already behind. According to LG Ad Solutions, 71% of Connected TV (CTV) viewers start their holiday shopping before Thanksgiving, and nearly 60% say CTV ads […]
Engineered for Impact: Clarity Through Connection Series How solid backend systems make reporting, attribution, and media performance measurable and scalable. “What if we could eliminate redundancies and create a single source of truth for our data?” Imagine this: you’re in a meeting, the clock is ticking, and everyone’s staring at conflicting reports, unsure which numbers […]
This is that moment of the year when TV lights get brighter, ad decks fly in fast, and opportunity hides in corners most don’t see. Q4 has always been a bit chaotic — but that’s where we thrive. Let’s walk through what’s happening now, what’s coming, and how the sharpest advertisers make magic when “every […]
The pumpkins aren’t even carved yet, but let’s be real — the holidays are coming faster than Santa’s sleigh. While everyone else is hanging cobwebs, we’re already thinking garland, glitter, and the golden opportunity to get your brand on air this season. Because when it comes to media planning, the early birds don’t just get […]
Picture this: you are watching the latest true-crime doc, the big game, or a baking show finale. The suspense builds… and you catch yourself scrolling through your phone at the same time. Maybe you are texting friends about the plot twist, looking up the snack they mentioned, or adding that cool mixer from the commercial […]
Remember when “appointment TV” meant everyone had to gather around the television at 8 p.m. sharp? With streaming, on demand, and binge watching, some assumed that era was over. The truth is that it is back, and maybe stronger than ever. Live Shows That Spark Conversation Tonight, Dancing With the Stars waltzes back onto ABC […]
When it comes to advertising, the big question is always: what really moves the needle? At Diray Media, we’re constantly looking for ways to not just run campaigns, but to uncover strategies that actually change outcomes. Recently, we partnered with a consumer goods brand sold in big box retailers, and the story that unfolded was […]