– What Kevin O’Leary Wants Brands to Know At Diray Media, we’ve always believed in the power of a great story—backed by data, delivered at scale, and driven by performance. Turns out, so does Kevin O’Leary. At Shoptalk Spring in Las Vegas, the “Shark Tank” investor didn’t hold back on what separates brands that scale […]
As the owners of Diray Media, being part of the Women’s Business Enterprise National Council (WBENC) is more than just a certification—it’s a testament to the women who make our company what it is today. Our experiences and perspectives make us more sensitive to the challenges women face in business. Managing careers and home is […]
May Is Mental Health Month: Why Consumers Are Prioritizing Wellness—And How Brands Can Too Mental Health Awareness Month offers an important reminder: wellness isn’t just a personal priority—it’s become a cultural and commercial one, too. As consumers continue to focus on emotional well-being, balance, and self-care, they’re gravitating toward brands that reflect these same values. […]
Spring doesn’t just wake up the trees and flowers—it wakes up consumers too. After months of cold weather and quiet routines, people are ready to shake things up. They’re cleaning out closets, planning backyard barbecues, refreshing their homes, focusing on their health, spending more time outdoors, and setting new goals. It’s a season full of […]
Mother’s Day isn’t just a sentimental holiday—it’s a marketing moment. One of the biggest of the year, in fact. In 2024, shoppers shelled out a record-breaking $35.7 billion to celebrate the moms, stepmoms, grandmas, aunts, and other mother figures in their lives (National Retail Federation). And those dollars weren’t just spent on flowers and chocolates. […]
YouTube just made history. Nielsen’s latest Media Distributor Gauge shows that, for the first time ever, YouTube topped the charts in total TV usage—capturing 11.6% of all TV viewing in February. That’s more than Netflix. More than Hulu. More than anyone. And yes, we’re paying attention. At Diray Media, we love a good data drop—especially […]
The brackets were busted, the buzzer-beaters were bananas, and the remote? Firmly in hand. If your TV was on in March, chances are it was tuned in to college hoops. This year’s March Madness wasn’t just madness—it was a ratings monster. Both the men’s and women’s tournaments brought in serious viewership, proving that when it […]
Spring is officially here! As we shake off the winter blues and step into longer, sunnier days, it’s the perfect time to refresh, reset, and rethink your marketing strategy. Just like we “spring ahead” with our clocks, now is the time to get ahead in your Q2 planning. The market is shifting, consumer behavior is […]
Just when you thought you had Millennials and Gen Z figured out, here comes Gen Alpha—savvy, screen-loving, and already making waves in the marketing world. While some of them are still figuring out how to tie their shoes, others are influencing their Millennial parents’ shopping habits with surprising authority. A study from DKC Analytics found […]
