– What Kevin O’Leary Wants Brands to Know At Diray Media, we’ve always believed in the power of a great story—backed by data, delivered at scale, and driven by performance. Turns out, so does Kevin O’Leary. At Shoptalk Spring in Las Vegas, the “Shark Tank” investor didn’t hold back on what separates brands that scale […]
As the owners of Diray Media, being part of the Women’s Business Enterprise National Council (WBENC) is more than just a certification—it’s a testament to the women who make our company what it is today. Our experiences and perspectives make us more sensitive to the challenges women face in business. Managing careers and home is […]
When it comes to advertising, the big question is always: what really moves the needle? At Diray Media, we’re constantly looking for ways to not just run campaigns, but to uncover strategies that actually change outcomes. Recently, we partnered with a consumer goods brand sold in big box retailers, and the story that unfolded was […]
In media, no two weeks ever look the same. That is exactly what makes this business exciting. At Diray Media, the past few weeks have been full of planning sessions, client brainstorms, and a lot of behind-the-scenes collaboration to get ready for the busiest season of the year. Along the way, we have been reminded […]
The wait is over. Tonight marks the first kickoff of the NFL season, and with it comes one of the biggest opportunities for advertisers to get in front of millions of engaged viewers. Football isn’t just a game—it’s a cultural event. From opening night through the Super Bowl, fans are locked in, gathering around their […]
TV ads used to live in one place: the television screen. They made their debut in a 30-second primetime slot and that was it. But today, the real magic happens when a campaign doesn’t end on TV, it launches there. In a multi-platform world, one well-crafted TV spot can spark a ripple effect: trending hashtags […]
When it comes to marketing spend, many brands hesitate to take the leap into TV. It feels big, it feels risky, and it feels like a commitment that only “the giants” can afford. But here’s the truth: some of the biggest success stories start with cautious tests. Why Testing Matters Testing TV isn’t about blowing […]
Crisp air, cozy weekends, and TVs glowing in living rooms across the country—fall is when screens become the centerpiece of our routines. Between football season, new show premieres, and holiday specials, Q4 delivers one of the biggest audience surges of the year. For brands, this isn’t just another quarter—it’s the quarter. At Diray Media, we […]
Streaming + Linear: The Marketing Power Couple You Didn’t Know You Needed Some things just belong together. Mac and cheese. Summer and BBQs. Coffee and, well… more coffee. And in the advertising world? That perfect pairing is streaming + linear TV. Sure, each can hold its own. Streaming has all the shiny targeting tools and […]
CTV is Shaping Holiday Shopping And It’s Time to Treat It Like a Performance Channel Holiday shopping behavior is changing and it’s happening right on the biggest screen in the house. According to LG Ad Solutions, 59% of viewers say CTV ads influence their holiday purchases, a massive 43% increase over last year. That’s not […]
We’ve all been there, waiting days for a campaign report, juggling conflicting data, or scrambling to make decisions without clear insights. At Diray, we’ve faced these same challenges, and it’s what inspired us to rethink how technology supports media performance. You move fast. Your audience expects more. So why does your data still slow you […]
Consumers today are engaging with content across more screens and platforms than ever. But one screen still reigns supreme when it comes to video: the TV. Here’s what you need to know about where, how, and why audiences are watching—plus what it means for your media strategy. Households Are More Connected—But Video Still Lives on […]