It’s easy to assume that with everyone glued to their phones, TV’s influence is fading. But the truth? TV is not only alive and well—it’s driving the behavior we see on those second screens. For advertisers, this isn’t just a shift; it’s an unmissable opportunity. Here’s why the interplay between TV and second screens makes […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]
The holiday advertising season is bustling with brands fighting for attention, and by now, Black Friday and Cyber Monday campaigns are locked, loaded, and driving consumer buzz. While these major shopping events traditionally kick off holiday spending, the real advertising magic might lie in what comes after: Q5—the overlooked but highly lucrative post-holiday period that […]
In the linear advertising world, the term “Breaking News!” is unwelcome; a rock in the shoe on a walk through a tidy media plan park. At least, it’s an inconvenience. At worst, it’s painful. Breaking news is a disruptor – “breaking” is literally in the name – to the usual flow and predictability that so […]
The word, “incremental” is usually interpreted to mean “small” or (at best) “complimentary.” When it comes to media consumption, those definitions no longer hold true. Incremental now refers to numbers like 9 million, 33 million and 115 million people. If I told you that I could get you 15-20% more of your targeted audience that […]
Football season is back, and with it, millions of viewers are glued to their screens—breaking records left and right. Kicking off the 2024 NFL season in style, the Kansas City Chiefs took on the Baltimore Ravens in a showdown that pulled in a staggering 29.2 million viewers. That’s right, the most-watched NFL Kickoff Game ever on […]
Class is in session, and it’s time to get schooled! As we wave goodbye to the lazy days of summer, a new academic year is upon us, bringing with it a fresh start for students, parents, and, importantly, advertisers. Think of this back-to-school season as your warm-up for the big Q4 push. In this guide, […]
Sports: The Last Mono-Culture Media Event. The last bastion of a mass audience. Arguably, the last piece of content impervious to the fracturing media landscape. That’s why advertisers love it—no need to gather sticks and twigs of content like firewood or mine through piles of content gravel to find valuable audience gold. Every four years, […]
Norwalk, CT – June 2024 – Diray Media is thrilled to announce its official certification as a Women-Owned Business by the Women’s Business Enterprise National Council (WBENC). Being a women-owned business has always been at the heart of Diray Media, and this certification marks a significant milestone. It connects the company with a vibrant network of […]
This Father’s Day, meet your shoppers where they are: on the media they’re likely to be consuming. “Breaking records” has been a recurring theme since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now, with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending […]