Diray Media is thrilled to announce the appointment of Dean Chandler as its new Senior Vice President of Media and Video Innovation, a move that signals the company’s commitment to excellence and innovation in the evolving television landscape. With the industry increasingly pivoting towards streaming services and changing audience consumption habits, Dean’s leadership is expected to propel […]
As we “gift up” for Mother’s Day (it’s on Sunday, May 12th but for your sake, I hope you knew that), it is essential for brands to position themselves front and center in the minds of consumers. Last year, Mother’s Day buying blitz grew to $35.7 billion (about $274 per person in the US). That’s a jump […]
As the buzz of March Madness fills the air, it’s clear that the landscape of sports broadcasting is evolving. The tournament not only draws crowds to stadiums but also pulls millions of eyes to screens, offering a prime opportunity for brands to connect with viewers. This year, the tournament has been nothing short of a […]
Welcome to the tale of Stanley®, where a $45 cup became the latest sensation, thanks to social media influencers. In the world of influencer marketing, Stanley’s resurgence is a modern-day fairy tale, proving that, sometimes, the glass slipper can be a stainless-steel tumbler. In the fast-paced world of influencer marketing, catching the wave at the […]
Super Bowl LVIII shattered viewership records, attracting an unprecedented average of 123.4 million viewers—an increase of 8.3 million from 2023. This solidifies its status as the most-watched TV event in history, second only to the historic Apollo 11 moon landing in 1969. There is no denying the power of reach and influence that major TV […]
Advertising on TV is now more accessible and affordable than ever. We often hear from our digital and social media clients that TV is cost-prohibitive, this is not true! At Diray, our innovative approach reshapes the TV buying landscape, harnessing targeted strategies and our robust network connections to deliver prime ad spots on leading network […]
The call for increased transparency in the media industry is not a new one. It’s a phrase we’ve all heard before, and while it garners widespread support on the surface, it’s often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how […]
As the Upfront season begins, brands and agencies are shaping their new year strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it’s the perfect time to amplify their investment, while those new to TV advertising can seize this chance to […]
As the 2023 holiday season approaches, Diray Media is closely monitoring evolving consumer purchasing trends, heralding a new era in holiday shopping. This year, the introduction of early sales events and the growing influence of digital marketplaces have significantly altered traditional shopping patterns. Early Deals The decision to launch a second Prime Day in October […]
In this age of turbocharged tech advancements, the new craze is… you guessed it—Artificial Intelligence (AI)—and it’s making some serious waves in the world of media agencies. This fusion of AI and media isn’t just hype; it’s certainly a tool that agencies should be exploring to optimize certain operations, connect with audiences, and serve up […]