In media, no two weeks ever look the same. That is exactly what makes this business exciting. At Diray Media, the past few weeks have been full of planning sessions, client brainstorms, and a lot of behind-the-scenes collaboration to get ready for the busiest season of the year. Along the way, we have been reminded […]
The wait is over. Tonight marks the first kickoff of the NFL season, and with it comes one of the biggest opportunities for advertisers to get in front of millions of engaged viewers. Football isn’t just a game—it’s a cultural event. From opening night through the Super Bowl, fans are locked in, gathering around their […]
TV ads used to live in one place: the television screen. They made their debut in a 30-second primetime slot and that was it. But today, the real magic happens when a campaign doesn’t end on TV, it launches there. In a multi-platform world, one well-crafted TV spot can spark a ripple effect: trending hashtags […]
When it comes to marketing spend, many brands hesitate to take the leap into TV. It feels big, it feels risky, and it feels like a commitment that only “the giants” can afford. But here’s the truth: some of the biggest success stories start with cautious tests. Why Testing Matters Testing TV isn’t about blowing […]
CTV is Shaping Holiday Shopping And It’s Time to Treat It Like a Performance Channel Holiday shopping behavior is changing and it’s happening right on the biggest screen in the house. According to LG Ad Solutions, 59% of viewers say CTV ads influence their holiday purchases, a massive 43% increase over last year. That’s not […]
Today’s young adults aren’t just watching TV—they’re curating their own personal networks. New data reveals that viewers aged 18–34 subscribe to an average of 4.2 streaming platforms, well above the broader market average of 3.3. But there’s a catch: they’re also far more likely to jump ship. In fact, this group is 58% more likely […]
As the fireworks light up the sky this Fourth of July, there’s another kind of spark that marketers should be chasing – one that ignites real business results. While the grill’s heating up and the flags are flying, brands that invest in performance TV are already setting the stage for a high-impact second half of […]
At Diray Media, we believe that authenticity, inclusivity, and compassion are at the heart of meaningful work—and meaningful relationships. This Pride Month, we’re proud to stand in solidarity with the LGBTQ+ community, not just in June, but every day of the year. Pride is more than a celebration—it’s a powerful reminder of the progress made […]
TV > Doomscrolling! What’s Gen Z’s favorite way to unwind? Spoiler: it’s not endlessly scrolling through social media. A whopping 80% of viewers would rather tune into a good show or movie than scroll their feed — and we don’t blame them. Today’s viewers are choosing comfort over clout. Forget chasing trends — 82% of […]
The way consumers interact with TV is evolving—and it’s no longer just about watching. According to Parks Associates’ recent report “Interactive & Shoppable TV: The Next Wave of CTV Revenues,” 7.5 million households (8% of U.S. homes with a CTV device) have purchased a physical good through a connected TV experience in the past 30 […]