Digital video is starting off strong in 2025—and Connected TV (CTV) is leading the charge. According to the IAB, 68% of marketers now consider CTV a “must-have” in their media mix. And with CTV ad spend projected to grow 13% year-over-year—hitting $26.6 billion, 43% higher than online video—it’s clear that CTV is no longer a […]
What a week it’s been for television! From the glitz of the Met Gala to the thunderous excitement of the Kentucky Derby and the high-stakes drama of the NBA Playoffs, audiences have been glued to their screens. Let’s dive into the numbers and see how these events captivated viewers nationwide. The Met Gala: Fashion’s Super […]
Who Gained the Most from Shedeur Sanders’ Draft-Day Drama? TV networks—and savvy advertisers. Day 3 of the 2025 NFL Draft delivered a record-breaking 4.3 million viewers across ESPN, NFL Network, ABC, ESPN Deportes, and digital platforms. That’s the highest Day 3 viewership ever, up more than 40% from last year. The reason? Quarterback Shedeur Sanders. […]
It’s that time of year again—brackets are busted, Cinderella teams are making history, and fans everywhere are glued to their screens. March Madness isn’t just a tournament; it’s a TV phenomenon. With games airing across major networks and streaming platforms, the NCAA Tournament delivers non-stop action, heart-stopping moments, and viral highlights that dominate conversations. For […]