Hottest New Toy Item Launched on Seasoned Kids’ Media Platform

Wubble enters the toy scene on the double.

CLIENT: NSI Products, INC

INDUSTRY: Children & Toys

NSI Products Wubble Ball was entering into the kids’ toys market and needed to navigate media to ensure it would take on more eyeballs than its competitors. With a compelling indoor/outdoor, year-round product, the Wubble campaign needed a media company that would ensure year-round success through the changing media quarters.

Diray was able to execute a plan that not only ensured enough GRPs were hit before heading into retail but also maximized direct-response sales through TV and web orders. After heading into retail with successful results, new versions of the Wubble Ball were developed that also needed media support. Using the experience of launching the first iteration, Diray launched the new products seamlessly while providing retail support media for the original version.

Campaign Management
Television
Drive to Retail
Product & Category Research
Competitive Research
Web Testing

Results

Wubble quickly became a household name over the summer of 2014 and one of the hottest toy products that holiday season. With vast history and knowledge on buying into kids’ media along with great relationships with those networks, Diray Media kept the fire underneath Wubble lit and gave NSI the momentum to launch additional product lines. This led to the launch of Tiny Wubble, Wubble Glo and Wubble X through 2015. Wubble became a household name under expert management and media buying.

Products Launched

4

Daily Unique Website Visits

12,900

TV Spots Per Week

Over 300

Over the years, the entire team at Diray have proven to be savvy and dedicated media professionals. We owe a great deal of our success to their insightful planning, execution and management of our media.

Frank Landi