Spring is officially here! As we shake off the winter blues and step into longer, sunnier days, it’s the perfect time to refresh, reset, and rethink your marketing strategy. Just like we “spring ahead” with our clocks, now is the time to get ahead in your Q2 planning. The market is shifting, consumer behavior is […]
As the owners of Diray Media, being part of the Women’s Business Enterprise National Council (WBENC) is more than just a certification—it’s a testament to the women who make our company what it is today. Our experiences and perspectives make us more sensitive to the challenges women face in business. Managing careers and home is […]
Just when you thought you had Millennials and Gen Z figured out, here comes Gen Alpha—savvy, screen-loving, and already making waves in the marketing world. While some of them are still figuring out how to tie their shoes, others are influencing their Millennial parents’ shopping habits with surprising authority. A study from DKC Analytics found […]
The holidays may have wrapped up, but for toy brands, the next big moment is already on the horizon. While the rush of December gifting may feel like the peak, Easter is a powerful opportunity to re-engage audiences and bring your brand to the forefront of springtime shopping. At Diray Media, we’ve spent decades helping […]
The holidays have just ended, and the whirlwind of shopping, celebrations, and advertising has started to slow down—or so you think. Now is the perfect time to look ahead and start planning for the next holiday season and the events that will follow throughout the year. Why? Because building a successful TV campaign takes time. […]
The TV advertising landscape is evolving rapidly, and 2025 offers brands an exciting opportunity to achieve new levels of success. With over 35 years of expertise in TV advertising, Diray Media is your trusted partner in navigating this dynamic market. Let’s dive into the trends shaping the future of TV and explore how your brand […]
A Netflix Christmas Touchdown: The NFL’s Big Holiday Game Smashes Streaming Records The holidays got a little more action-packed this year as Netflix added football to its list of binge-worthy content. The NFL’s highly anticipated Christmas Day game became the ultimate gift for sports fans and streamers alike, marking a historic moment as the league […]
It’s easy to assume that with everyone glued to their phones, TV’s influence is fading. But the truth? TV is not only alive and well—it’s driving the behavior we see on those second screens. For advertisers, this isn’t just a shift; it’s an unmissable opportunity. Here’s why the interplay between TV and second screens makes […]
For the past decade or so, brands who market their products on television have been hearing the whispers of a “fractured viewing audience” grow into full throated roars. Cord Cutters have given birth (figuratively and literally) to “Cord Nevers” and big cable bundles are being unbound by the consumers themselves. And yes, the little whispers […]